Tuesday, August 22, 2017

Extraordinary Takes Flight with Cole Haan's 2017 Fall Collection | Store Opening at Ayala Malls the 30th

Cole Haan recently launched its GrandEvølution, GrandMøtion and StudiøGrand collections and opened its newest store in the country at at the ground floor of Ayala Malls The 30th at Meralco Ave., Ortigas Center. The opening marks the seventh location in the Philippines to feature the store’s New York-style design concept, as well as the grand roll out of the brand’s “Extraordinary Comes to Life” campaign.


“Extraordinary Comes to Life” showcases the fusion of functionality and style. It is a tribute to a storyline of movement, featuring dancers from New York City Ballet including Resident Choreographer and Soloist, Justin Peck.


Media and celebrities graced the event and witnessed the next-level integration of functionality and style in Cole Haan’s 2017 Fall Collection: namely the GrandEvølution, GrandMøtion and the next generation StudiøGrand lineups. 





I really love the modern aesthetic of Cole Haan’s new store in the Philippines which follows the design of the brand’s stores in the United States. The 107-square meter space has a neutral color palette that incorporates a blend of traditional and modern design aesthetic. It is well lit to highlight the full expression of merchandise including men's and women's footwear, apparel, handbags and accessories.



Images from the campaign show Peck, flanked by corps de ballet member Gretchen Smith and principal dancers Amar Ramasar, Megan Fairchild and Sara Mearns, leaping and bounding in branded GIFs and still images — portraying Cole Haan's GrandRevølution, GrandMøtion and StudiøGrand collections and the next generation StudiøGrand line up.


“These extraordinary dancers are all about grit, grace and the unity of athleticism and elegance – qualities anyone can aspire to. We built these collections with our proprietary Grand.ØS technology to move our customers throughout a packed day on their feet, in the world, and on the job", says David Maddocks, Cole Haan Chief Marketing Officer.Everybody knows that dancers need comfortable shoes. But comfort, for Cole Haan, doesn't mean giving up vanity. The new collection combines form and function in shoes that men and women, dancers and nondancers will love.
The GrandRevølution collection, reimagines the dress shoe for men and women and features lightweight materials and laser-cut perforations for breathability. Each issue unites traditional craft with modern engineering. The collection includes dress shoes for men and pumps for women.
GrandEvølution collection is a direct evolution from Cole Haan’s first Grand franchise, ØriginalGrand. The new collection adds traction and a modern look to the original outsole fluting--a perfect example of combining form and function.

GrandMøtion is a collection for men that includes sneakers and other casual footwear that they can wear from work to workout. The shoes, which are lightweight and comfortable, are must haves for the stylish guy's shoe collection.

Take a step forward with StudiøGrand collection for women. StudiøGrand footwear was designed in collaboration with three dancers from New York City Ballet, including principal dancer Sara Mearns.

Beawmont Distributions, Inc., the exclusive distributor of Cole Haan in the Philippines expects to have a total of nine stores in the country by the end of 2017. The brand’s rapid growth is a reflection of Filipinos’ growing demand for quality footwear that are elegant and stylish, but highly functional and modern. To date, the brand also has stores in Glorietta 4 and the Powerplant Mall in Makati, Shangri-La Plaza in Ortigas, SM Mall of Asia and S’ Maison at the Conrad Mall in Pasay, and at the Ayala Center in Cebu. They will open two more stores at Festival Mall in Muntinlupa and Vertis North in Quezon City by the end of the year.


Catch these extraordinary collections take flight at Cole Haan’s newest store at the ground floor of Ayala Malls The 30th in Meralco Avenue, Pasig City. The store is open Sundays to Thursdays from 11 am to 9pm and Fridays to Saturdays from 11 am to 10 pm. You may also visit Cole Haan’s Facebook for more information about its promos and latest offerings.

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