Watsons Philippines Launches Pure Beauty Urban Shield Line

I'm sure most women would agree with me on this: It's an extra challenge to take great care of your skin when you’re a woman or mom on the go. However, it is never too late to start thinking of ways to protect your skin. The best way to do so is by using products that can really nourish and protect from the inside out, before the worst damage happens.

That is why a new product line that will be every Filipina’s best skin care regime was brought in by Watsons Philippines. The Pure Beauty innovative Urban Shield Line is a very special anti-pollution range of products that is the first of its kind in the country. Inspired by nature and infused with the gloriously antioxidant powers of pomegranate, it is a line perfected by science to become your skin’s most potent shield against skin-damaging elements. I've been using it for almost a week and I'm going to write a separate blog post for a quick product review soon.

The Pure Beauty Urban Shield line is the brainchild of renowned Korean dermatologist, Dr. Seong J. Kim. Nine out of ten women, who tried this line at panel testing, claimed that their skin was more supple and hydrated after switching to this regimen. Imagine stepping out into the intense heat with three umbrellas to shield you from sun damage.

Dr. Kim explains that this is what the three-level protection that Urban Shield offers- one layer having fermented pomegranate fruit extracts and other plant extracts with high antioxidant content, another having patented IBRs ® with anti-pollution and natural skin defense properties, and the final layer having ultra-shielding agents, Galactomyces Fermented Filtrate and Phyto-Placenta, which make the range the best of its kind.

Pure Beauty Urban Shield is composed of the following products:

1.    Makeup Remover Cleansing Wipes
2.    Clarifying Foaming Cleaner
3.    Clarifying Toner
4.    Reviving Serum
5.    Reviving Eye Gel
6.    Protective Day Lotion
7.    Renewal Night Cream
8.    Recharging Mask

Packed with the power of all natural pomegranate extracts and Pure Beauty’s IBR ingredients which allow for deeper penetration through fermented natural ingredients, the Urban Shield line is an essential for girls-on-the-go. For the best protection against damaging pollution, which also helps revitalize your skin and repair dullness, be sure to choose Nature’s Best Barrier.

Visit all Watsons and SM Beauty Stores nationwide for your Pure Beauty fix! For product updates, follow Watsons at: http://facebook.com/WatsonsPH or go to their website at www.watsons.com.ph.

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