Mountain Dew is absolutely killing it with their two limited-edition flavors; Blue Shock, the Dew charged with Raspberry Citrus and Live Wire, the Dew with a blast of Orange.
Also, Mountain Dew is making another historic mark by launching the country’s first ever DEWmocracy. With two new and exciting flavors, they are inviting you to take a stand and let your voice be heard!
Between the two, my daughter loves the Blue Shock. She likes the blue color and the raspberry-like flavor leaves her, well, in shock! On the other hand, I like the distinct orange flavor so I'm definitely on Team Live Wire.
“The goal of DEWmocracy is to listen to what our consumers have to say and to allow them to engage with the brand. With DEWmocracy, every Filipino has a chance to take a stand, be heard, and select the flavor they want. In the end, your chosen flavor will remain.,” said Mountain Dew Brand Manager Ms. Kay Paras.
Mountain Dew has always been known to champion innovation on all levels. Over the years, each campaign the DEW brand has created focuses on creativity, adventure and passion, empowering each DEW drinker to embrace new experiences and try new things. From action to sports to entertainment to art to gaming, Mountain Dew is always on hand.
Making the campaign more exciting are two of the country’s top influencers to lead each flavor to victory – Team Leader Sam YG for Live Wire and Team Leader Ramon Bautista for Blue Shock. “Iba talaga ang tama ng #DewBlueShock for me. It’s something that completes the excitement of my day,” says Ramon. However, Sam defends his title too by saying that #DewLiveWire is something that “definitely hits the spot. Pare, ito na ang bagong drink of choice ko! What a way to be unique!”
Be heard and make your stand. Everyone has a voice. Are you #DewBlueShock or #DewLiveWire? Vote now on Twitter and Instagram to make your votes count. Voting period starts August 13 and voting will close on October 31. Voters of the winning flavor will have a chance to win a brand new pickup truck, perfect for your next wild adventure.
Make sure to stay updated with DEWmocracy at Mountain Dew Philippines’ official Facebook page https://www.facebook.com/mountaindewPH/ and don’t forget to follow @MountainDewPH on Twitter.
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