Unilever Launches “Sure Ka Ba?,” a Water Safety Awareness Campaign for Filipino Consumers

As a mom, my primary concern is my family's health, and I can't stress enough on how important it is to have a the safe drinking water at home. Drinking tap water is not reliable, that's why we buy gallons of water  from a water refilling station and we have them delivered to our house.

However, we're not 100% sure if these refilling stations follow the sanitary and safety measures. This prompts the questions, "Sure ka ba? Is water from commercial refilling stations safe?"

Unsure? Then watch this video of how a typical water refilling station processed the order of a customer, revealing how refilled water can become contaminated especially during handling, storage and delivery of containers.;


Unilever Philippines, through its state-of-the-art water purifier - Pureit, has launched an awareness campaign to empower household consumers to question the safety of their drinking water, and in so doing, protect the health of their families.

According to the 2013 Kantar Worldpanel In-Home Packaged Water Report, roughly 60 percent of urban households buy their drinking water from water refilling stations.

Celebrity mom Dimples Romana is launched as the Pure It brand ambassador. She is joined by Unilever Philippines VP for Homecare and Food Benjie Yap and Pure It Brand Manager Brian Duruin.

“Through the video, we wanted to show households, especially the moms, how refilled water can easily be contaminated due to improper handling and transport of containers and other human factors. This, in turn, can pose health risks for the family, especially the children,” said Brian Duruin, Pureit brand manager.

The United Nations Children’s Fund lists diarrhea, cholera and typhoid fever as some of the deadly diseases that can be triggered by drinking contaminated water.

To help address this concern, Unilever has introduced Pureit Excella, an in-home, non-electric water purifier that converts tap water into clean and safe drinking water. Pureit has an advanced five-step purification process that eliminates 99.9999% of bacteria, viruses and parasites to meet the stringent safety standards of the US Environmental Protection Agency.



During the launch of the Pureit “Sure Ka Ba?” campaign, two product demonstrations were held to showcase the efficacy of Pureit in eliminating microscopic disease-causing germs and bacteria.

The demonstrations were conducted by the Unilever Research and Development team and a microbiologist from SGS, the world’s leading inspection, verification, testing and certification company.

Unilever Philippines Vice President for Home Care and Foods Benjie Yap talked about how Pureit’s “Sure Ka Ba?” campaign and other efforts to bring safe drinking water closer to Filipino families are part of the Unilever Sustainable Living Plan which allows Unilever to provide health and wellness, environment, nutrition and livelihood programs on a global scale.

The event was held at the Avida Showroom in Glorietta Center, Makati City where Pureit demo units will be on display for the month of September. Avida, one of the country’s leading real estate developers for the mid-market segment of the industry, supports Unilever and Pureit in their effort to provide households with access to safe drinking water to ensure their health.

Make sure you have a safe drinking water at home, and in so doing, you can protect the health of your family. Better be safe than sorry, right? After all, it is you and your family's health who might be at risk.