Joy Sets a New Record of Number of 17,500 Plates Cleaned with just one bottle in San Juanico Bridge

Joy, the leading dishwashing liquid in the Philippines, held part one of their celebration through the  #BestEverLife Salu-Salo last June 23, 2019, covering the entire length of the San Juanico bridge and back. In total, 17,500 plates were cleaned with just one single 495 ml bottle of the new Best Ever Joy, more than twice that of the record of  8,750 plates 20 years ago.  Impressive, right?

“With our effort to continuously innovate Joy to help Filipino families achieve their Best Ever Life, we introduce the new Best Ever Joy that can wash more plates with just one bottle. This means more savings for families that they can use to lead their best ever lives. The Best Ever Joy is so good that its new formulation was able to clean 17,500 plates with just one bottle of Joy, doubling our own record of 8,750 plates 20 years ago,” shares Meir Yap, Dish Care Brand Manager at Procter and Gamble.

Joy celebrity endorser Michael V. was on site in San Juanico Bridge to lay down the 17,500 plates. Guest of Honor Mayor Elect Alfred Romualdez congratulated Joy on the launch of its new and improved product. The event was filled with scrumptious regional cuisines and delicacies, and featured festive song and dance performances by regional prides such as The Prodigals, Remo Tribe and the Rondayan.

Product experts established the new Best Ever Joy’s superior dishwashing mileage with experiment videos that showed the product’s new and improved reformulation -  a truly Zero Sebo result. The new Best Ever Joy’s mileage was even demonstrated live by how just one bottle of the Best Ever Joy can clean all of the plates utilized in the salu-salo.

Now, there’s nothing to worry about eating your favorite greasy FILIPINO food during  gathering
and celebrations because with JOY new formulation, you can save more time washing the dishes and spend more quality time with your family.

Last June 24, 2019, celebrity mom Jolina Magdangal-Escueta led another celebration at Plaza Ibarra in Quezon City. It's a  fiesta-themed celebration  filled with festive Filipino delicacies and festival performances. The event was nothing short of amazing and I really love the way the venue was set up to reveal the new, exciting, features of Joy. It has the best ever grease cleaning formula that saves more time and best ever mileage that saves more money. That is why I can't wait to update my kitchen with the new best-ever JOY.

Mommy blogger Momi Berlin and celebrity mom Rufa Mae Quinto also shared their experiences on how the new best ever Joy has helped them lead the best ever lives for their families. “I tried using a different dishwashing product in the past, but even though it was cheaper, we ended up spending more because we finished up one bottle so fast. When I use Joy, because the product is so concentrated, one drop goes a long way,” Momi Berlin shared.

The record is legit, momshies, because there was a live demo and we were able to watch Michael V. via his San Juanico Bridge greeting where he showcased the incredible proof that 17,500 plates were washed by just one 495 ml bottle of the new Best Ever Joy.

Joy also extended the celebration of the Best Ever Life beyond the attendees of both events. Joy committed to support 1 months’ worth of meals each for the SOS Children’s Village Alabang and Tacloban as part of helping children to live their best lives every day. They will also be donating the thousands of plates washed with Joy lining the bridge to SOS and other organizations that support the feeding and nutrition of children around the Visayas and nationwide.

The number of Filipinos who use the new Best Ever Joy in their homes, is now growing as more and more are discovering their best ever life. It's a JOY-ful world after all! Be part of the #BestEverLife movement with the new #BestEverJoy so we can all experience the benefits of its new feature to improve and enhance our life as a mom.

The new Best Ever Joy comes in a limited offer of only P99 for the 495 ml bottle. Joy is available in all leading supermarkets and grocery stores nationwide.

For more information about Joy, visit the Joy Philippines Facebook page.