Avon Celebrates the Faces of a Modern Gentleman with Men’s Club by Avon

What exactly is a modern gentleman?

When I picture a “gentleman,” I think of one person, or rather, a strong, suave man who never loses his composure. Yep. That image of a dashing gent. Society created the archetype of the ultimate male ideals that is associated with strength and stoicism. Men still face discomfort for showing tenderness, emotion, and other things outside the traditional mold of manliness. All of this, I am sad to report, is true.

Recently, however, Avon redefined what it means to be a gentleman in a new, empowering light. Men’s Club by Avon recognizes that today’s men are more than just suits or jerseys. Men are diverse—and it’s time to show the world their different faces.

Tanner Mata, Daniel Matsunaga and Enchong Dee

Daniel Matsunaga, Enchong Dee, and Tanner Mata led a new generation of modern men.

Actually, I think it should abs-olutely be illegal to look that good in underwear. My feed was flooded with flame emojis from so many ladies but can you blame them? But in case you need further convincing, let these photos of gentlemen in a Men’s Club by Avon underwear do the talking. See more photos here.

Hello rock-solid abs and obliques, never go away.

“There’s more to men than just being strong, masculine, and suave,” says Tisha Rodriguez, Avon Philippines’ Head of Marketing. “Avon believes that men can also be graceful and emotional, and still be considered manly.”

    Chescka Diaz, PR & Communications Specialist (Avon Philippines), Tanner Mata, Tisha Rodriguez Head of Marketing (Avon Philippines), Daniel Matsunaga, Anna Fernandez-Llamas, Head of Fashion & Home (Avon Philippines), Enchong Dee and Christa De Rama, Associate Category Manager, Avon Fashions Intimate Apparel (Avon Philippines)

As a company built to empower others, Avon is celebrating the many unsung facets of a modern gentleman with its latest campaign called Gentleman Up. The campaign is a call for all men to come forward and embrace the traits that society has set aside in favor of traditional gender connotations.

“We’re not trying to discount the popular idea of what a gentleman is. Instead, we’re expanding it to show a more inclusive picture of the modern gentleman,” adds Tisha Rodriguez.

New Avon endorsers—Tanner Mata and Enchong Dee—joined  brand ambassador Daniel Matsunaga to send Avon’s message of acceptance, inclusivity, and diversity.  The three led a group of modern gentlemen in the latest fashion show of Men’s Club by Avon, a line of intimate apparel for men. The brand’s message of diversity mirrors the diverse range of men’s undergarments, which range from basics and printed cotton briefs to underwear with innovative fabrics.

Watch Daniel, Tanner, and Enchong in their first teaser clip for Men’s Club by Avon:



True to Avon’s message of inclusivity, the all-male fashion show features for the first time ever a lineup dominated by non-models. The three headliners are launching the campaign with theater actor Ian Ignacio, chef Gerick Manalo, photographer Ari Simangan, singer Joshua Bulot, blogger Chuck Aquino, and nurse Clint Karklins.

My husband loves his new set of Men’s Club by Avon underwear and will probably do the catwalk someday, but in many, many layers of clothes. :)

Men’s Club by Avon is available through Avon Representatives, or online via AvonShop.ph. Follow Avon Philippines on Facebook and Instagram to learn more about the #GentleManUp campaign.

Don’t have an Avon Representative? Visit www.avon.ph or like and check out Avon Philippines on Facebook to find out how you can shop your favorite Avon products!