Making Reunions REAL Again

Our holiday calendars are filled with get-togethers and reunions. It’s a great time to reconnect with the whole family. Of course, the mandatory family reunion happens not just once or twice a year, but every chance possible.

From Birthdays to graduations all the way to the grand Christmas reunion, family gatherings are always filled with food, catching up, and loads of wholesome family fun.


Lately, we’ve seen many changes in traditional family dynamics — from a simple meal to dance numbers by the grandkids. Families are reaching out to friends and relatives abroad through technology. While technology can be used to connect people, it can also become a wall between family members.


How many times have you walked into a room and you are ignored by everyone hooked on their gadgets? This is the reality that has become the new norm. The simple act of truly connecting has become a valuable commodity that needs to be safeguarded by everyone in the family.

This Holiday season, a brand has decided to take action to advocate for real connections. It’s not asking you to completely give up your created social media life but to at least save the dining table from it — to keep shared family moments Real again.


El Real is a pasta brand that plans to espouse this habit of safeguarding the dining moment from gadget distraction. As a beloved family brand, El Real will position itself as the champion for Real Family moments. The brand focuses on a typical family where we see the journey from the time the kids are growing to present time in order to dramatize the big shift in the way things are. The absence of technology encourages real bonding between siblings and their mother while in the present, gadgets have isolated each one from the intended bonding that should happen during the family reunion.


This advocacy is a good positioning for the brand El Real as it puts purpose to a very familiar product: pasta and sauce. Spaghetti and Macaroni being a staple in most Filipino gathering, can remind us that there is so much for us to share with everyone and that each enjoyable moment is an opportunity to create real moments. The plan is to launch the advocacy campaign this holiday season by using the traditional Christmas reunion but eventually to progress to other family bonding moments. Here we are faced with an opportunity to create new traditions, which will reflect each family’s desire to have a more real meaningful connection that’s free from any distractions.

This is just the beginning for El Real in its pursuit to make real relevance to Filipino families. Let’s start creating Real Moments with El Real.

That being said, I cooked a No-Bake Macaroni with EL Real Sweet Style Spaghetti sauce that made it REALLY yummy! Check out the super quick and easy recipe here, or watch the video tutorial on my Youtube channel.

It's nice to be able to cook for them, and share REAL moments with my fambam. We also played the "pick-a-pera sa batya" game! lol Watch the full vid on my Youtube channel. Please don’t forget to subscribe in my youtube channel 👉 Rockstarmomma for more updated videos. And please like the video or give it a thumbs up if you like the video.




Make REAL moments this Holiday Season. #REALunion #Realmoments

For more details, like and Follow El Real’s Facebook Page: https://www.facebook.com/iloveelreal/

Click the link to watch the first video: https://www.facebook.com/iloveelreal/posts/2100433859995752