Cerelac: Let’s Eat, Bulilit! Media Launch with Drew Arellano

 It’s usually moms who are more hands-on with their children, but Cerelac’s very own Drew Arellano shared how dads can also get involved starting with something as simple as messy but healthy meal times with their bulilits aka #PuffBabies!


I discovered a whole new world of taste and textures with my little ones at the CERELAC® Let’s Eat, Bulilit! media launch last weekend  at the Glorietta 3 Activity Center. It was a jampacked afternoon of activities,  interactive learning games, life-sized installations, exciting promos and fun surprises. Drew shared the joy of messy but healthy mealtimes with our kids joining the rest of the family at the big table.


Children start to develop a sense of curiosity as they grow, and this becomes a perfect opportunity for parents to start introducing them to new tastes and explore different textures. Let’s Eat, Bulilit! is CERELAC®’s way of helping mommies and daddies make that big step and ensure that their children get the right nutrition at the right age.

Beyond offering a nutritious bowl, CERELAC® also believes that mealtimes open up to fun, memorable bonding sessions with bulilits. With a bowl of CERELAC® or Nutripuffs at hand during mealtimes, every chomp, nibble, and mess that you and your bulilit experience together can start a lifelong habit of eating healthy and eating happy with the family.



The first two years in the life of children are crucial for developing not only their physical and cognitive functions, but also their flavor preferences which can impact the way they see and consume certain foods, especially vegetables. International studies reveal that most children do not meet the recommended vegetable consumption, but this can be easily corrected with early feeding intervention strategies.

A way to introduce healthy foods to bulilits is to pair fruits and veggies like broccoli, squash, sweet potato, and even chicken with an infant cereal like CERELAC®. Unlike junk food that contribute lots of calories but little nutritional value, CERELAC® is a nutrient-dense food with no added preservatives and contains Protect Plus™, a combination of BIFIDUS BL® for a healthy digestive system and DHA which is an important building block for brain and eye development for children up to three years of age. Aside from Protect Plus™, one bowl of CERELAC® contains almost 1/3 of your bulilit’s daily energy requirement and is also a rich source of B Vitamins, Vitamin C, A and D, Iron, Zinc, Calcium, Phosphorus, Protein, Iodine and Folic Acid. Served alone with just water or mixed with a puree, CERELAC® makes mealtimes more fun, nutritious, and memorable for both parents and their children. 


To take part in the CERELAC® Let’s Eat, Bulilit! event festivities, one simply needs to buy one (1) 7g pack of CERELAC® from the activity selling booth to get access for two.



Inside, parents and their bulilits can know more about CERELAC®’s nutritional benefits at the Bulilit Meal Maker, mix their favorite CERELAC® recipe with giant-sized ingredients at the CERELAC® Delight Bowls, and take Instagram-worthy shots of their children sitting on the themed dining areas at Bulilit at the Big Table.




L-R): Kirby Joseph Neri (Consumer Marketing Manager Lead, CERELAC®), Arlene Tan-Bantoto (Country Business Manager, Nestlé Infant Nutrition PH), Drew Arellano and Syril Silagan (eBusiness Head, Nestlé Infant Nutrition PH)

“Let’s Eat, Bulilit! is our way of helping parents foster stronger relationships with their little ones through messier, healthier mealtimes,” said Consumer Marketing Manager Lead for CERELAC®, Kirby Joseph Neri. “With this event, we hope to teach moms and dads more about baby nutrition, complementary feeding, and more importantly, provide fun opportunities for bonding with their children.”

Enjoy and have a blessed Sunday, momshies!