Wednesday, August 12, 2015

J.CO Launches Premium Colombian Coffee in the Philippines

Today, I will kick ass. But first, J.COffee...

Nothing spells coffee better than this. Seriously. After tasting a fresh cup of a Colombian coffee, I immediately fell in love with it.

It's a whole latte love so...
I quickly jumped at the chance to meet the people behind J.CO when I got invited at the exquisite launch of the most premium coffee beans in town today. The event was held at J.CO's newest branch in Park Triangle BGC, where Columbia & Indonesia united to bring the most fun & premium coffee experience you're yet to have. To be honest, this is a one of a kind celebratory coffee experience that you'll surely love in every J.CO store.


It was a festive Colombian-inspired media gathering filled with Colombian music, traditionally-dressed street dancers, fun games and of course, Colombia Supremo beans. I'm a huge coffee drinker and I just love the smell of freshly roasted and ground Colombian coffee beans.






To celebrate J CO’s newest premium creations, guests were treated with a Colombian dance number, mug-decorating workshop, and a café latte demonstration by the local coffee experts.


Oh, and guess what? I'm one of the 3 winners of the mug-decorating contest. I won a Perk Me Up! Pass with 1 year supply of J. CO Donuts and J.Coffee. :)




Mr Putra Andrean, the head of J.Coffee specialist in Indonesia, also graced the event and talked about J CO’s coffee heritage, as well as excited the guests with the other premium beans to be introduced in the future. He said that they'll be opening 10 stores in the Philippines before the year ends.


Metro Manila has turned into a hub for coffee shops that cater to various activities of Filipinos and tourists alike- office work, school requirements, catch-up with friends, meetings, and alone time, while being energized by freshly brewed drinks and relaxed by bespoke interiors. As a result, coffee shops have remained one of the top check-ins on Instagram, and top searches on Zomato and Munchpunch.


J.CO, though a late player in the industry, has easily found its niche and has thrived in the crowded coffee scene. The company stands for innovation and quality, never failing to bring unique coffee flavors such as Café Avocado and Coconut Mocha Frappe. 

A tremendous impact on sales and popularity is proof that Filipinos are indeed always on the lookout for something new. This month, the company proudly brings to the Philippines J.COFFEE Premium, the finest line of coffee beans that can cater to multiple tastes of coffee drinkers. The first installment of the Premium line collection are Colombian beans imported from Colombia, the third biggest coffee producer in the world. 


Colombia’s tropical climate, high elevation, and volcanic soils make it one of the best places to cultivate coffee. The result is a rich flavor with mild aroma, and a hint of nuttiness, making it a favorite among coffee connoisseurs, and appreciated even by non-regular coffee drinkers.

What I love about J.COFFEE Premium Colombian beans;
  • The beans are roasted at medium level to maintain a consistently rich character without being too mild or too bitter— a sweet spot for the most enjoyable flavor in every cup. 
  • As with all of J.CO’s services, J.CO Premium Colombian Coffee is prepared and served with passion and meticulous care. 
  • Unlike instant coffee, it has a distinctive taste – rich and highly aromatic, and you can experience it in different notes and flavors. On point. 

J.CO Premium Colombian Beans can best be relished in the newly-opened concept lifestyle stores of J CO, located at Park Triangle, BGC, and Market! Market!. These stores are nothing short of a premium experience. With their brown walls, high ceilings, and coffee-themed decoration throughout, there are no distractions, fuss, and long lines so you can enjoy a quiet time in your own little space. 

J.CO Premium Colombian Coffee is now available at the following J.CO stores: Mall of Asia, Eastwood, SM North Edsa, Glorietta 2, AranetaCenterShopwise, ForbestownCenter, Park Triangle, and Market! Market!.

 Everyone, go drink Colombian coffee at J.CO. Also, drown your troubles in coffee. That's a thing. :)




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