Jollibee Revives the Iconic ‘I Love You, Sabado!’ Jingle to Promote Weekend Family Bonding

"I love you, Sabado. Pati na rin Linggo... Hintay ka lang, Jollibee, nandiyan na ako," (Singing the old Jollibee jingle while smiling like crazy.)

I can still remember the lyrics though. So much feels. Nostalgic, really. It is considered one of the most well-loved and successful campaigns of the fastfood giant, Jollibee. First launched in 1987, the “I Love You, Sabado” jingle has been rewritten and given a fresh arrangement.

In line with this, the country’s leading fastfood chain and home of happy memories for many Pinoys, has launched a new campaign that encourages families to make weekends a time for family bonding. Check out the following video to watch the refreshed version of  “I Love You, Sabado” jingle.

“Our ‘I Love You, Sabado!’ campaign inspired families to make the most of their weekends by spending quality time with one another. As a brand that promotes the joy of family, Jollibee is bringing back to life this campaign as we believe that the message still holds true in this day and age. Amid the hustle and bustle of our day to day lives, we want to reinforce the importance of reserving weekends and pursuing our passions with the the people who matter most -- our family,” said Jollibee vice president for Marketing Harvey Ong.

Jollibee officially kicked off  the I love you Sabado campaign, as six flagship  Jollibee stores nationwide had simultaneous launches last July 4 with lots of freebies and surprises for customers who came with their families.

Aside from free langhap-sarap meals, there were games and other fun activities for customers. Jollibee’s brand ambassadors and mascots were featured in each of the runs.

Yumbassadors Kiefer Ravena, Arnold Van Opstal, and Alyssa Valdez joined in on the fun at Jollibee New Las Pinas, while rock icon Bamboo performed at Jollibee E. Rodriguez.

The Voice Kids grand finalists and Jollibee Kids Club endorsers JK Labajo, Lyca Gairanod, and Darlene Vibares delighted their fans at Jollibee Iba, Zambales, San Pablo Plaza and Parkmall Mandaue, respectively.

The TVK stars gave customers a sample of their own ‘I Love you Sabado’ renditions. The kick-off at Jollibee Talomo in Davao meanwhile was graced by up and coming star Emmanuelle Vera.

“Jollibee is going all-out on this campaign in line with our goal of engaging even more Filipino families across the country. We will make this a yearly advocacy by enjoining the whole nation to celebrate every first weekend of July thereafter as a National Family Bonding Weekend. Then and now, this is what our brand proudly stands for,” said Ong.

So what are you waiting for? Malapit na ang favorite family bonding day ninyo! Isama ang pamilya at tikman ang sarap ng Sabado! :) #ILoveYouSabado  ‪#‎ExtraSayaNgSabado‬

To view the refreshed I Love you, Sabado! Video, visit Jollibee’s official Facebook page or click on this link:


1 comment

  1. I watched the I LOVE YOU, SABADO video by the voice kids top 4. Maganda naman siya pero i liked the old campaign more. Mas catchy yung lumang version and mas nakaka LSS...


Any comments, my dear?