Jack 'n Jill and Calbee: Japan's Calbee Teams up with URC to Bring #BestoPotato Experience

Gooood news! Japan's favorite potato chips is now here in the Philippines! So keep your eyes peeled for the creatively designed pop-up store at a mall near you in the coming weeks.

Universal Robina Corporation (URC) partnered with Calbee, Inc., Japan’s leading snack brand, has launched Jack ‘n Jill Calbee, bringing the #BestoPotato experience to snack lovers all over the country! And yes, snacking will never be the same.

Jack ‘n Jill Calbee offers a wide range of innovative potato snacks for a unique and delectable snack experience. Using only the best potatoes produced under the Japanese standards of quality, Jack 'n Jill Calbee puts fun in every crunch for the #BestoPotato experience.

Jack ‘n Jill Calbee Potato Chips 

Made from real potatoes, Jack ‘n Jill Calbee comes in Classic Salted, Cheddar and Sour Cream, and Wasabi variants, and is available in 28g and 170g packs.
Jack ‘n Jill Calbee Pizza Potato
From movie marathons and road trips to playing games with the entire family, every moment becomes more enjoyable with Jack ‘n Jill Calbee Pizza Potato. Available in 28g and 65g packs, this snack captures the taste of real pizza because of the melted cheese on top.

Jagabee Potato Fries
Getting one’s potato fix is always convenient and yummy with Jagabee Potato Fries. Real potato fries packed with a flavorful crunch, Jagabee Potato Fries is available in Classic Salted, Cheese, and Garlic, and is sure to fulfill every taste. The 40g pack is perfect for personal munching, while the 90g is good for sharing.

Watch for the creatively designed pop-up store at a mall near you in the coming weeks!

From March 13 to 15, the Jack ‘n Jill Calbee Pop-up Store will be situated at the Glorietta Activity Center in Makati. Aside from finding exclusive premium items, consumers can test their ninja skills at the Potato Ninja booth, or dress up as giant potatoes and face off in the Sumo Potato Arena. They can also head to the photo booth and capture a “First Taste” selfie. The store’s main feature is the line-up of limited-edition merchandise including mugs, ballpens, pencils, notepads, stuffed toys and T-shirts that feature the brand’s super spud mascot, Jaga.

The colorful pop-up store will also be available in the following dates and venues: March 21-22 in Eastwood; March 28-29 in Alabang Town Center and April 18-19 in Bonifacio Global Center.

Be one of the first to try Japan's famous snack! Indulge in the #BestoPotato today with Jack ‘n Jill Calbee!

For the latest news and updates, follow Jack 'n Jill Calbee on Facebook | Instagram | Twitter



  1. Ah, So nung march pa pala nila ni release yung Jagabee Potato Fries I thought bago syang product kasi sa goods.ph (https://www.goods.ph/jagabee-potato-fries-classic-salted-40g-21481.html), ko palang sya nakita na binibenta online e. Is it really delicious? Can you make a review? Thanks!


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