Celebrities headline Maaga ang Pasko’s 20th year MTV

Jollibee celebrates the 20th year of its popular Maaga ang Pasko toy and book drive with the theme “ang pinakamaaga, pinakamahaba at pinakamalaking Pasko.

To bring this concept to life, some of the country’s biggest and brightest stars shared their time and talents to join the various activities and encourage more people this early to participate and spread cheer to even more Filipino children.

Christmas carols filled the air as various celebrities led by the original Jolly Toy Scout Aga Muhlach and fast-rising star Nadine Lustre. It was the launch of the annual toy and book drive by making the first ceremonial donation.

Children from all over the metro got a taste of early Christmas with the Maaga ang Pasko early caravans headlined by Zoren and Carmina Villaroel-Legaspi, and children Mavy and Cassy, Mr. Pure Energy Gary Valenciano, and pop star princess Sarah Geronimo.
Sarah Geronimo, Nadine Lustre as well as Zoren and Carmina Villaroel-Legaspi and family, and even Gary Valenciano joined the pop-up carols around the Metro and the campaign launches in Jollibee stores in Manila, Pampanga and Laguna to solicit toy and book donations.

Hundreds of kids were also treated to early Christmas presents when the Maaga gift-giving caravan visited schools like the Dela Paz elementary school in Pasig and orphanages like the Nayon ng Kabataan in Mandaluyong and the Reception and Study Center for Children in Quezon City.

The special MTV of the re-arranged Maaga ang Pasko jingle featuring 20 celebrities may be viewed in Jollibee’s official YouTube channel via the link https://www.youtube.com/watch?v=-jKc4VA3lC8. The Maaga ang Pasko jingle was written and composed by Trina Belamide in 2005. The latest version, which carries a more upbeat arrangement, was performed by Jollibee brand ambassadors Sarah Geronimo, Nadine Lustre and The Voice Kids top four finalists and Jollibee Kids Club endorsers Lyca Garainod, Darren Espanto, Juan Karlos Labajo and Darlene Vibares.

Make more kids happy this Christmas by donating toys and books to Maaga ang Pasko. Drop by any Jollibee store nationwide or visit jollibee.com.ph/MaagaAngPasko to donate. The 20th Maaga ang Pasko campaign is also made possible with the support of online donation partners Toy Kingdom, Goodwill Bookstore and Blink, and clean-up partner Breeze.



  1. We dropped our donations already! Every year, we join this campaign and donate toys and books. Me and my siblings are old enough to keep out old toys so we just give them out to those who need it more. :) Kudos to Jollibee!

  2. we dropped our donations already yesterday..

  3. that's why i love jollibee because of this campaign!


Any comments, my dear?