Saturday, September 20, 2014

UNIQLO Launches 2014 Fall-Winter collection + Eight New Stores in the Philippines

Uniqlo takes style and functionality to the next level as it launched its 2014 Fall-Winter Collection at the SM Megamall Fashion Hall.

Carrying the brand concept of “Lifewear,” or clothes that make life better, the new designs are highly functional, affordable, and of outstanding quality,
fulfilling the practical demands of fashion-forward Filipinos.

VIP guests, the media and consumers got a clearer picture of each project’s function and application in their everyday lives as they presented the Fall-Winter Collection in Life Cubes to represent different lifestyle situations: Travel (Ultra Light Down, Heattech, Fleece), Play (Denim, UT Sweaters, Flannel), and Work (Ines De la Fressange, Smart Style Pants, Extra Fine Merino).



“We call our design principle ‘LifeWear’ because our projects equip wearers for whatever life offers, so they can conquer every day in style,” said Fast Retailing Philippines, Inc. Chief Operating Officer Katsumi Kubota. More than looking good, it creates clothing that provides exceptional comfort, great quality and functionality, and value for money.”


■ Delivering Authentic Denim Quality and Comfort
Updating its Denim line each season, using only the finest materials and delivering a great fit for everyone. Made of high-quality fabric, the latest Denim designs enhance the wearer’s silhouette while boasting of flattering fit and cut that ensure ease of movement, providing high-end comfort and functionality at wallet-friendly prices.

UNIQLO works with Kaihara Co., Ltd., the world’s best denim manufacturer. The special denim created by the company in Hiroshima, which has a 50% domestic market share and attracts admiration from all brands across the world, has realized unprecedented texture. Ensuring unmatched durability and comfort, the cotton thread is spun and re-spun 64 times to ensure the strongest blend of premium denim and the dyeing process is repeated at least 10 times for a richer color that lasts longer. For the latest collection, they created a new supple stretch for superior look and increased comfort.

The men’s line also includes an expanded range of selvedge denim, carefully woven on old-fashioned looms, to produce designs that are less bulky, more durable and less prone to fraying. The women’s line feature ankle-length designs with zippered hems that make the legs look longer and leaner.

■ Enjoy cozy comfort with Heattech
The latest collection features its revolutionary Heattech technology, made even better with close-fitting yet non-constricting designs, with soft and stretchable materials to provide warmth and comfort. Available in a range of items, from classic innerwear to camisoles, socks and scarves, this thermal wear line keeps wearers warm and dry without the bulk. The new women’s collection features an even softer feel with the addition of more Camellia oil, while the men’s line boasts of an increased stretch, so wearers can move freely with no bunching.

Introducing the Heattech Extra Warm Line, they provide extra comfort in extreme weather conditions. This collection is 50-percent more heat-retentive, while offering the same ease of movement and comfort as the original Heattech. The ultra-fine fiber traps body heat in a special knit construction, creating micro-air pockets.


■ Travel, Play and Work with UNIQLO
Individuals on the go can gear up for travel, play and work with the latest items from its 2014 Fall-Winter collection. Amazingly warm yet surprisingly light, Ultra Light Down collection can be folded conveniently into tiny, portable pouches for easy suitcase packing. New designs come in 90-percent down and 10-percent feather for a luxurious look and feel, while the latest Parkas feature aluminum-enhanced lining to help retain heat on cold days.


The latest UNIQLO Fleece uses mineral-infused heat storage thread that helps increase clothing temperature by about 1.5 degrees Celsius, making the latest designs the warmest yet.

Going beyond comfort this season, UT Sweats sport a stylish new look marked by artful prints and flattering silhouettes. New designs come in the finest, softest fabric, making them comfortable and cozy to lounge in, yet stylish enough to be worn outdoors. It also breathes new life into classic Flannel, with new colors, modern details, and a slimmer silhouette.

The new collection also features stylish staples and trendy pieces for an updated wardrobe that can go from work to play. Blending sophistication, versatility and comfort, the modern Smart Style Pants feature a smart, tailored look for professional yet stylish ensembles. The brand also brings the timeless elegance and effortless chic look of the Parisian fashion icon to the new Ines de la Fressange collection.

Fashionable individuals can also stay bundled up during the cold season with the latest Extra Fine Merino Knits, made of high-quality, soft merino wool. Featuring special anti-pilling technology, designs are machine-washable and made to endure even when worn and washed regularly.


The latest UNIQLO Denim for women fit to flatter, boasting an enhanced stretch and wide range of cuts and colors.


Made of selvedge denim woven on vintage looms, the new UNIQLO Denim for men are less prone to fraying, making them a durable style staple that can be worn every day.



UNIQLO achieves the perfect balance of versatility, comfort and sophistication in the latest Smart Style Pants.


UNIQLO’s revolutionary Heattech collection now has added Camellia oil for softer, smoother feel.


Made of high-quality materials, UNIQLO’s new Ultra Light Down designs keep the wearer warm on cold days, without sacrificing style.


Extra warm yet ultra light, UNIQLO’s latest Fleece collection is perfect for layering.



UNIQLO keeps its newest Sweater designs practical yet fun, using top-quality materials and collaborating with artists such as Pharrell Williams.

Uniqlo also announced plans for eight new stores in the Philippines, to launch between October 2014 and early 2015.

It currently manages 16 stores in the Philippines, the most recent launched in August 2014 at SM City Santa Rosa.

‎Chief Operating Officer Fast Retailing Philippines Inc. Katsumi Kubota said, “We have enjoyed a warm welcome from our customers in the Philippines, and have grown rapidly. The opening of these new stores further expands its presence, and creates more local jobs. We are excited to bring our LifeWear experience to a broader community across the country.”

The eight new stores will be located at:

Rockwell Powerplant Mall, Makati SM City Southmall
Estancia Mall, Ortigas SM Makati
SM San Lazaro SM Lipa
Robinsons Magnolia SM Marikina

For more info, like the UNIQLO Philippines homepage and Facebook community.


 

6 comments:

  1. I sooo LOVE this Collection!!! <3 <3 Perfect this coming Holiday Season!!! I'll be giving this to our maid since she will be going to tagaytay! And it's freaking cold there! Thanks for this UNIQLO update! @rockstarmomma!

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