Ipanema Opens at SM North Edsa Annex and Launches #Selfeet Sunday



1. A perplexing picture of one's own feet that is shared with friends and strangers alike.

Ipanema, the premium Brazilian flip flop brand, takes the Filipinos love for selfies to the next level with #IpanemaSelfeet.
The campaign dares young fashionistas to create their own adventures with Ipanema and capture the memorable moment with a selfeet.

Launched at its fourth store at the ground floor of the SM North EDSA Annex, the Ipanema Selfeet Sunday promises to be one entertaining event, with stations where you can take extraordinary “selfeets”, games, discounts and freebies, and GCs. The store offers the latest collection from Ipanema with fashionable designs inspired by the vivid and colorful Brazilian lifestyle and its signature buttery soft sole.

To kick start the #IpanemaSelfeet campaign is a series of mall events called IpanemaSelfeet Sunday in key cities like Manila, Cebu and Davao. If you’re in the mall where the event is happening, just take your Ipanemaselfeet, upload your photo on Facebook or Instagram with the hashtag #IpanemaSelfeet and present it to the Bambu or Ipanema Store to get discounts.

The Ipanema Selfeet Sunday events will have stations complete with Ipanema flip flops and fun backgrounds worthy of even the most demanding selfie aficionado. Open to the public, the event will also feature the latest collection of Ipanema, celebrity appearances and entertainment, games and a chance to win free Ipanema flip flops, as well as discounts from the Ipanema store.

Speaking of #Selfeet, here's mine:
No rollercoaster ride is complete without my fab pair of Ipanema #flipflops! No matter how high or low, with all the crazy twists and turns, it'll surely take me farther in comfort & style.  Follow me on Instagram!
Also at stake is a special accommodation at Punta Fuego in Batangas when you take an #IpanemaSelfeet in the event and post on your Facebook or Instagram.

Hot teen tandem James Reid and Nadine Lustre, popularly known as JaDine to their fans, will grace the Ipanema Selfeet Sunday event at Robinsons Ermita on September 21.

The appearance of these “Ang Diary Ng Panget” and “Talk Back You’re Dead” stars is just one of the exciting things happening at the Ipanema Selfeet Sunday event, a campaign by the premium Brazilian flip flop brand Ipanema to challenge young Filipinos to create their own adventures and capture memorable moments.

The Ipanema Selfeet Sunday events will start at Robinsons Ermita in Manila on September 21, Ayala Center in Cebu on October 12 and Abreeza Mall on November 16.

The fun continues online with the #IpanemaSelfeet contest on Facebook and Instagram. Simply upload your Ipanemaselfeet on Instagram or on the Ipanema Philippines Facebook page with the official hashtag, #IpanemaSelfeet and get a chance to win discounts on Ipanema flipflops!

With fashionable designs inspired by the vivid and colorful Brazilian lifestyle and its signature buttery soft sole, Ipanema flip flops are the perfect companion for any adventure -- whether it is to a dream destination or just within the city.

Ipanema flip-flops and slippers are available at Ipanema stores in SM City Lucena, SM Clark in Pampanga, Centrio Mall in Cagayan de Oro, Bambu, Shoe Salon, and leading department stores like SM Department Store, Robinsons Department Store, Rustan’s Makati and Landmark.

For more information about #IpanemaSelfeet, visit www.facebook.com/IpanemaPhilippines .

1 comment

Any comments, my dear?