Line Launches Premium Call for Filipino Subscribers

As the world’s leading mobile platform with 490 million users, Line is making stronger connections and moving loved ones closer through an exclusive promotion, Line Premium Call.

To launch its latest promotion, an exclusive event was held in Makati Shangri-la Hotel, graced by the two rising Filipino superstars, Jessy Mendiola and Matteo Guidicelli, who are also the brand ambassadors of Line.

“Line is my number one choice when it comes to communicating with my loved ones,” said Jessy Mendiola, one of this generation’s leading actresses. Likewise, TV host-actor Matteo Guidicelli said that nothing can match it in terms of call quality. They also shared their personal stories to encourage other Filipino users to use Line Premium Call.

Of course, Cony and Brown were there! They're so fluffy!

For Filipinos, communication is vital in preserving and strengthening relationships. With an aim to build lasting relationships, Line formally introduced Premium Call, a globally renowned call service, along with loads of other surprises exclusive to its Filipino users.

Since its launch in the Philippines, the global messaging and call app continued to roll out exciting new features that brought its Filipino users closer together. It has also launched partnerships with some of the country’s biggest names from various industries—including Jollibee, Bench, and Family Mart.

Greg (Sung-Wook) Kim, Head of the Philippines, Line Business Development Division

“With the launch of its service and TV commercial last year, it has become one of the leading mobile platforms in the Philippines,” said Greg Kim, head of Line Philippines, during the event. “We have come up with a campaign exclusive for the users in the Philippines for them to connect and be closer to their beloved friends and families.”

Line Premium Call allows users to make low-cost calls domestically and internationally to both landlines and mobile devices from inside the Line app. With over 490 million users worldwide, the globally renowned app helps users in the Philippines reconnect with their families and friends through enhanced call quality and better network conditions.

Since the launch of its free call service, it has been fully committed to consistently improve the quality of our Line-to-Line voice call, video call and Line Premium Call. It conducts ceaseless research and experiments under the testing environment that meets the rigorous international standards, including ITU-T  recommendations.

As a result, the voice call usage experienced a huge leap of 5.6 times and the clarity of the voice quality improved by 120% between late 2012 and the first half of 2014. Moreover, Japan’s leading newspaper Nikkei even recognized Premium Call as the Best New Product of Q2 in 2014 based on its competitive price and quality.
     
The event also marked the launch of its newest Premium Call promotion exclusive in the Philippines. Also, they will be giving away coupons with 300 Line Premium Call credits to diners of 23 Munchpunch affiliated restaurants in 100 branches from August 14th to September 13th. These call credit coupons will also be given out to online shoppers of Lazada website from August 14th to 23rd.

For more details, visit Line Philippines on Facebook www.facebook.com/Line.Philippines or check out
LINE Official YouTube Page www.youtube.com/lineappglobal