SM Beauty brings together all your fave K-Beauty brands under one roof

Had a super fun shopping experience at the K-Beauty zone in SM Makati! It's like being in Myeongdong without having to leave the Philipp...

Women's Month Promo: Live Mega at SM Megamall

Hey beauties! I hope you’ve had a great day and I’m sure most, if not all of you, are looking forward to the weekend! Well, I'm sure you...

Make SM Beauty Your Playground + Beauty Giveaway

Being the working mom that I am, I've learned a few things that have really helped me stay sane! I’m sure all moms out there can relate ...

Beauty Sale Alert + Five Ways to #StepUpYourEyeGame with SM Beauty

Have you ever wished you can nail the perfect looks of your fave beauty vloggers on YouTube? Well, here's my word of advice: Don't j...

#SMWorldofBeauty | Shop and Experience the World of Beauty

So. Much. Beauty. We all have the beauty gods to thank because quite literally, SM Beauty has So Much products from every corner of the glob...

Glam Session: An Exclusive #SMBeautyPROCard Shopping Party

Beauty is like the light that comes from your heart. And by light, I mean, makeup. All women crave the same thing. However, it wasn't ca...

SM Beauty: All Eyes On You

All women crave the same thing. However, it wasn't caffeine or even carbs, my friend.. it's makeup! As for me, I'm doing the ...