It’s December once more, and as 2025 comes to an end, Google releases its annual Year In Search lists, rounding up the trends, personalities, and events that captured the interest of Pinoy netizens.
This year’s overall top trending list showcases a great amount of diversity when it comes to topics and interests. The #1 keyword is Gemini AI, which is not only representative of Google’s AI tool, but also of the larger increase in Filipinos’ reliance on AI for many daily tasks and projects.
Beyond AI, three search terms on the list are news items, proving that Filipinos still rely on Google Search to give them more information and context on current events. Halalan 2025 is #2, thanks to the all-important national midterm elections that took place last summer, while the concerning amount of earthquakes that defined the latter parts of the year drove people to turn to not only Search, but also Google’s safety alerts.
At #6 overall, Netflix’s Squid Game remains a powerful trend after its comeback and series finale earlier this year, highlighting the grip the show continues to have over global pop culture. Roblox also remains one of the most popular video games in the world, with its in-game variant Grow a Garden ranking at top three overall thanks to its popularity among the Filipino youth.
Filipino pride is also the order of the year, with homegrown pro tennis player Alex Eala ranking at both #1 in Female Personalities and #4 in Sports. She joins boxing legend Manny Pacquiao, who is back on the list at #2 in Sports. Local singer Dionela is the top Male Filipino Personality that people search for, with his hit “Marilag” beating even 2025’s unofficial hit song of the year “Golden” from Netflix’s K-Pop Demon Hunters (#2 and #3 in Music, respectively).
Meanwhile, the Shows and Series list is being composed entirely of titles that are exclusively on online streaming platforms, mainly Netflix, which is evidence of its sheer dominance in Filipinos’ entertainment habits. This is in line with the findings from this year’s e-Conomy Report, which shows that the Philippines has the fastest-growing online media sector in the region at a rate of 16% year-on-year from 2024, along with Indonesia and Vietnam.
Here’s the full list of top search trends in the Philippines this year:
Overall Top Trending
Gemini AI
Halalan 2025 results
Grow a Garden
earthquake near me
women in STEM fields
Squid Game
digibooth
National ID
OKC vs Indiana
Khan Academy
News
Halalan 2025 results
earthquake near me
Maguad siblings
National ID
Senatorial candidates 2025
International Criminal Court
earthquake safety information
new Pope
LET results 2025
eGovPH
Sports
OKC vs Indiana
Pacquiao vs Barrios
NBA standings 2025
Alexandra Eala
FIBA Asia Cup
Wimbledon 2025
Premier Volleyball League
Golden State Warriors
Eurobasket
Tyrese Haliburton
Shows or Series
Squid Game
When Life Gives You Tangerines
S Line
Bon Appétit, Your Majesty
Ang Mutya ng Section E
Monster: The Ed Gein Story
Friendly Rivalry
How To Tame A Silver Fox
Head Over Heels
Forever After, Never Again
Songs
Tibok
Marilag
Golden
Multo
Nandito Ako
You'll Be In My Heart
Dive
Die with a Smile
Gnarly
Opalite
Games
Grow a Garden
Sprunki
Blue Lock: Rivals
Arise Crossover
Minecraft
Jujutsu Infinite
Volleyball Legends
Hunty Zombie
Anime Adventures
The International 2025
Male Personalities
Andy Byron
Ed Gein
d4vd
Pope Leo XIV
Dionela
Tyrese Haliburton
Vince Dizon
Bronny James
Travis Kelce
Kendrick Lamar
Female Personalities
Alexandra Eala
Bea Borres
AJ Raval
Twice
Katherine Luna
Andi Eigenmann
Jo Yuri
Claudia Barreto
Jessica Sanchez
Mika Salamanca
Movies
Final Destination
Kpop Demon Hunters
Superman
Thunderbolts
Minecraft Movie
The Gorge
28 Years Later
Conjuring
How to Train Your Dragon
Weapons
Farewells
Barbie Hsu
Emman Atienza
Pope Francis
Kim Sae Ron
Nora Aunor
Gloria Romero
Juan Ponce Enrile
Ricky Davao
Michelle Trachtenberg
Pilita Corrales
Korean Series
Squid Game
When Life Gives You Tangerines
S Line
Bon Appétit, Your Majesty
Friendly Rivalry
Head Over Heels
When the Phone Rings
Dear X
Physical: Asia
Genie, Make a Wish
AI-related Searches
Gemini AI
DeepSeek
Claude
BLACKBOX.AI
LMArena AI
Verse
“Humanize this” prompt
ChatGPT
Veo 3
Nano Banana
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