edamama, the Philippines’ leading parenting platform, invites families to the New Mama Expo: Holiday Edition 2025, happening on December 5–7 at SMX Mall of Asia, Hall 4. This special Christmas edition of the country’s biggest parenting event brings together festive shopping, holiday experiences, and family-friendly activities all in one magical space.
The New Mama Expo: Holiday Edition is the ultimate destination for new mamas, growing families, and expecting parents to shop, learn, and celebrate the season with exclusive deals and experiences designed just for them.
Over 200 trusted baby, kid, and family brands will be showcased at the event—with massive discounts of up to 80% off on essentials and holiday must-haves. From newborn care to toddler toys and gift-ready bundles, parents can look forward to the best deals of the season. Families planning bigger purchases for Christmas—such as cribs, strollers, and nursery furniture—may also enjoy 0% interest installment plans for up to 12 months with major credit cards.
Shoppers are in for even more holiday cheer with the Grand Holiday Raffle, featuring up to ₱1,000,000 worth of prizes—including a Dream Nursery Giveaway worth ₱300,000, where one lucky family will win a beautifully curated, fully furnished nursery setup to welcome their little one.
A key highlight this year is the lineup of special family attractions. Kids and parents will get to meet and greet Bluey and Bingo, and capture precious memories with a meet and greet with Santa—perfect for holiday cards and keepsakes.
As a special treat, families who spend a minimum amount at the event will take home the New Mama Holiday Loot Bag, filled with curated goodies and festive surprises (available while supplies last).
Entry to the holiday edition of this parenting expo is FREE with pre-registration.
Register now at www.newmamaexpo.ph.
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