Rodjun Cruz and family launch a new local sports apparel brand, Cruz Fit

During the virtual launch of Cruz Fit on April 14,  Rodjun Cruz and his family members unveiled CruzFit, a local brand of  of sports apparel and accessories for fitness enthusiasts.  All products are proudly Filipino made. It is also their way of promoting the local business that we can stand up and be at par with international standards.


The concept of the brand was born out of determination to be fit and healthy by the founders. In 2009, co-founder, Rodjun Cruz BELIEVED he could change his lifestyle for the better. To make things interesting, he challenged his family members to join him in his fitness journey. What actually started as a friendly competition amongst family members, has inspired him to completely change his way of living. He completely embraced and COMMITTED himself to a fitter and healthier lifestyle.

To encapsulate his fitness journey and inspire others, Rodjun Cruz together with the husband-wife tandem Xavier Medina & Andrea Cruz- Medina, a veteran in the sports retail industry and a veteran in the fashion retail respectively, conceptualized the local sportswear brand. At the start of 2021, the CruzFit brand was introduced to the public.

Since then, the apparel brand has SUCCEEDED in creating a name for itself.

Their mission is to inspire people that through belief and commitment there are no boundaries into what you want to achieve. You just have to keep on thriving!




Their Spring Summer 2021 Collection includes hoodies, hoodie shirts, training shirts, training shorts for men and women, caps, and face masks.



CruzFit’s CFShield technology allows you to stay active in the new normal. It has an engineered clothing technology that repels water (which actually shields you from the viruses). At the same time, the unique technology provides maximum  breathability and airflow to keep your body cool while being active.



CruzFit Face Mask Black
Php 495.00 (Pack of 3)






Cruz Fit apparel and accessories are now available online through their Facebook shop here, Instagram and Shopee account.


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