During the virtual launch of Cruz Fit on April 14, Rodjun Cruz and his family members unveiled CruzFit, a local brand of of sports apparel and accessories for fitness enthusiasts. All products are proudly Filipino made. It is also their way of promoting the local business that we can stand up and be at par with international standards.
The concept of the brand was born out of determination to be fit and healthy by the founders. In 2009, co-founder, Rodjun Cruz BELIEVED he could change his lifestyle for the better. To make things interesting, he challenged his family members to join him in his fitness journey. What actually started as a friendly competition amongst family members, has inspired him to completely change his way of living. He completely embraced and COMMITTED himself to a fitter and healthier lifestyle.
To encapsulate his fitness journey and inspire others, Rodjun Cruz together with the husband-wife tandem Xavier Medina & Andrea Cruz- Medina, a veteran in the sports retail industry and a veteran in the fashion retail respectively, conceptualized the local sportswear brand. At the start of 2021, the CruzFit brand was introduced to the public.
Since then, the apparel brand has SUCCEEDED in creating a name for itself.
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