Cetaphil Baby Launches new Cleansing Bar for Toddlers

A toddler, just like my baby boy Yuan, is the equivalent of a Twister (the movie) – sudden and sometimes fierce, unable to sit still for even a second. Yung ikot ng ikot hanggang mahilo ka. Kaloka, di ba? Can't believe my little baby Yuan is now on full toddler mode.

Life is a bit more challenging now that my little tot is always on the move. One minute he is enjoying his snacks, the next he's whimpering, whining, and then running around and playing in the dirt. All that running means that a toddler's skin is exposed to new irritants which is why they need thorough cleaning. It's easy for us moms to use regular bar soap but their skin is still too sensitive to withstand products that are made for adults. What they need is a product that effectively cleanses, but is still gentle enough for toddlers’ delicate skin.

Thankfully, choosing the right soap for our toddlers is easier now because Cetaphil extended their Cetaphil Baby range with the recent launch of the new Cetaphil Baby Gentle Cleansing Bar. I use it with other products such as the Cetaphil Baby Shampoo and Cetaphil Baby Daily Lotion to form the perfect skincare routine for my toddler.

The whimsical playroom-themed venue at the EDSA Shangri-La Hotel served as a fun haven for toddlers as the moms joined the program hosted by Patty Laurel-Filart. Renowned dermatologist and blooming mom-to-be Dr. Mara Padilla Evangelista-Huber shared her expertise, discussing pediatric skincare and sharing how to give the healthy start that toddler skin deserves.

Celebrity moms Mariel Padilla and Andi Manzano-Reyes also shared the challenges of raising toddlers, as the audience fawned at the adorable Isabella Padilla and Olivia Reyes in attendance. Both babies use Cetaphil Baby products in their bath time regimen—the new Cetaphil Baby Gentle Cleansing Bar lets them enjoy the same gentle cleansing in a bath bar format for toddlers.

Also in attendance were editors Bianca Santiago-Reinoso and Georgia del Rosario, actress Helga Krapf, author Joy Tan-Chi Mendoza, designer Nicole Hernandez de los Angeles, entrepreneur Rene Rose Rodrigo, photographer Sheila Catilo, and many of society’s career moms and their babies.

“Cetaphil Baby Gentle Cleansing Bar is our way of growing with the babies who started with our signature brand of gentle cleansing,” says Abe Mationg, Brand Manager of Cetaphil Baby. “We want to give every toddler the right foundation for a healthy skin to ensure that it is protected, now and in the future.”

After all the skin talk, the moms, together with their kids, enjoyed the rest of their night and treated themselves to sumptuous food and delightful conversations with other mothers. The moms also bonded over their common stories, exchanging mommy tips throughout the night’s affair.

The event also became an impromptu play date for all the youngsters present for the launch, hanging out by the play areas with the new set of friends they made by the end of the night.

The night ended on a high for the mommies and their kids, taking home with them the new Cetaphil Baby Gentle Cleansing Bar and a lot of new knowledge about taking care of their toddler’s skin.

To learn more, follow @CetaphilPhilippines on Facebook and @CetaphilBabyPH on Instagram.

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