SM Turns Sweet 60: An #AweSM "Sweet 60" Weekend Party at SM Megamall

Turning 60 has never been sweeter as SM celebrates six decades of AweSM-ness with its #AweSM Sweet 60 Weekend Party at SM Megamall, treating valued shoppers with tons of sweet treats, visual delights,and fun deals!

The sweet 60 area features an interactive play experience, where shoppers can have fun in a fantastic wonderland of colors and desserts. In partnership with Boysen, Fruits Ice Cream, The Dessert Museum, and the Lost Bread, it is literally an Instagram wonderland, where customers and guests can splurge on sweet dessert treats and freebies and snap photos at the different activity stations.

 “For six decades, SM has become part of the lives of every Filipino family – from a kid choosing his first pair of school shoes at The SM Store, spending your first paycheck on groceries at SM Markets to treat mom and dad, SMDC enabling a young couple to acquire a home of their own, to sharing a fun weekend with the whole family at SM Supermalls,” says Steven Tan, SM Supermalls’ Chief Operating Officer.

See more snaps from the launch of the #AweSM "Sweet 60" Weekend Party:

 (From left to right) Ms. Janeena Chan, Mr. Jonjon San Agustin, Ms. Ramonne Rodriguez, SM Little Star Anastacia, Mr. Steven Tan, Mr. Christian Mathay, Ms. Rada, Ms. Bituin, Ms. Frenchie.

SM Woman Divas' Radha, Bituin Escalante and Frenchie Dy show off their #AweSM singing prowess. Also, the NU Pep Squad danced and strut their moves to SM's "We've Got It All Jingle", sang by Ramonne Rodriguez of The Voice.

The Sweet 60 activity area will be at the Mega Fashion Hall until May 28. So come and drop by SWEET 60 at SM Megamall! All you have to do is show your receipt with a minimum spend of Php1,500 from any SM Megamall shop or restaurant. 🍭

Popup schedule:

Mega Fashion Hall: May 21-28
Mega Atrium: May 29 - June 3

That's not all! Customers can indulge in funner summer eats and enjoy promos that celebrate the number 60- Pay only 60php, Pay 60php less, or Pay only 60%!

For more info about #AweSM 60 years, visit SM Supermalls Facebook page or check out 


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