Johnson's 125-year Legacy + Answers to FAQs about the New Johnson's Baby Laundry Detergent

Here's a fact, mga momshies! Johnson's has been pioneering and setting global standards in baby skin care for families globally since many can remember. This year marks a special milestone as Johnson's celebrates 125 years with a series of activities to celebrate its legacy in creating a safer world for babies and their families in the Philippines.

Aside from celebrating 125 Years of Johnson’s best care, safety and innovation for babies, I received a new surprise from Johnson's!

Introducing JOHNSON’S® Baby Laundry Detergent - designed to ensure effective yet ultra gentle cleaning of your little one’s clothes. Developed with dermatologists for every baby’s age and stage.

Super love the light fresh smell and it does not leave my baby's clothes soapy.  Here are some quick FAQs to answer questions you might have:

What is the difference from other Baby laundry detergents?

Well, I actually saw the difference by using the UV Light and shining it on the cloth. The results? The light on the adult laundry detergent is brighter than Johnson's. Brighter cloth under the UV light is an indication of residues which can interact and harm your baby’s delicate skin.

Pwede po ba yan sa newborn?

Yup. To keep your baby safe, use Johnson's Baby Laundry Detergent in Ultra Gentle developed with dermatologists to be mild enough for newborn skin! It's recommended for babies 0-12 months.

Hypoallergenic po ba to?

Yes! All Johnson’s products are clinically-proven mild and hypoallergenic. :)  Free of phosphate and no addition of fluorescent, beach and colorant.

 How much po yan? May refill po ba?

The Johnson's Baby Laundry Detergent - Ultra Gentle Clean (for 0-12 months) and Johnson's Baby Laundry Detergent - Active Clean (for 12 months and up) are both available for Php510 SRP (1L bottle) and Php230 SRP (500ml refill). So yes, may refill po. :)

Where can I buy it?

You may purchase them at Landmark Supermarket, Robinson's Supermarket, Mercury Drug, SM Supermarket and S&R in Metro Manila. It's also available in Lazada at

How to use po?

Kapag Handwash:
1. Dilute 5ml of JOHNSON'S® Ultra Gentle Clean/Active Clean Baby Laundry Detergent sa 5 lts. of water.
2. Lagay at ibabad ang maduduming damit ni baby.
3. After hand-washing, banlawan sa malinis na tubig.

If Machine Wash:
1. Mag-add ng half a bottle cap (30 ml) of JOHNSON'S® Ultra Gentle Clean/Active Clean Baby Laundry Detergent sa washing machine.
2. Ilagay ang maduduming damit ni baby sa washing machine.
3. Sundin ang usual washing machine procedure.

TIP: For baby's clothes and cloth diapers with stubborn stains, soak for 10 minutes before washing to achieve a superior cleansing effect! You're welcome.

JOHNSON’S® 125-year legacy is our dedication to giving our best for mothers and babies,” shares Ms. Bessie Colet Campillo, Johnson’s Marketing Manager. “Just as mothers learn from babies, so does Johnson’s. We understand what great lengths mothers go through to give their best for their babies, and that is the same effort we emulate in all the products we develop.  Our products have always been some of the most rigorously tested and safe, globally, and created specifically to care for a baby’s unique needs,” she adds.

 “A baby’s needs are very much different than our own. Each sense, from sight to touch, and through all the moments of play and exploration that our babies go through as they develop, are opportunities to nurture their happy and healthy development. All these moments are also opportunities for us to empower parents to maximize bonding with their babies to nurture the best development possible,” she concludes.

In celebration of all the lives JOHNSON’S® has had the privilege to touch, and in honor of all the mothers in the Philippines, the brand has lined up various activities and programs starting January 25, 2018. This will be kicked off with the 125 Years Anthem Video to be launched on Facebook and YouTube on January 25 showcasing Johnson’s dedication throughout the years, followed by a series of online initiatives, special promotions in-store and in e-commerce, as well as on-ground efforts and events to celebrate with every Filipino mom who has grown up with the brand.

Truly at the heart of the JOHNSON’S® Brand is the commitment to helping create a world made better for moms and babies. All the activities of the brand for 2018 aim to continue building on the vision and legacy of leaving the world better for the benefit of the nation’s babies, and to give back to the families whose lives they have had the privilege of being a part of over the years. This also comes with great commitment to continue to always give their best care for years to come.

For more information and updates on the Johnson’s 125 Years Campaign, please visit the brand’s official Facebook page:

What are your fave baby products from Johnson's, momshies? Please let me know in the comments below.

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