Tuesday, November 14, 2017

Eden Cheese Launches the New Queso de Bola Flavor for Paskong Pinoy

SAY CHEESE! :) Upgrade your Pinoy Christmas traditions with the new and affordable
Eden Queso de Bola flavor, exclusive only for this Holiday season! It is the first flavor innovation by Eden exclusively for Christmas and is proudly developed in the Philippines.


For the first time in its 36-year history, Eden Cheese, the market leader in the Philippines cheese category, introduces a new flavor innovation exclusive for Christmas, the most awaited Filipino Holiday, with the Eden Queso De Bola (QDB) flavor.Proudly developed and produced by Mondelez Philippines, Eden Cheese aims to strengthen its market leadership position through Eden’s deep understanding of the Filipino consumers’ taste preference, especially during Christmas.



Carlo Licuanan, Mondelez’s Southeast Asia and China Marketing Director for the Meals category shares that this move is a step to hopefully grow the carton cheese category.

As a pioneer and the market leader of the carton cheese category, we want to accelerate our growth and that of the category by providing a new taste, innovation and experience for consumers to enjoy. Ws a pioneer and the market leader of the carton cheese category, we want to accelerate our growth and that of the category by providing a new taste, innovation and experience for consumers to enjoy. We take pride in launching our Queso de Bola-flavored Eden Cheese. It is the first flavor ins a pioneer and the market leader of the carton cheese category, we want to accelerate our growth and that of the category by providing a new taste, innovation and experience for consumers to enjoy. Wnovation by Eden exclusively for Christmas and is proudly developed right here in the Philippines. We put great value in our product that not only reflects the traditional and memorable ‘Paskong Pinoy’ (Filipino Christmas) but also is sensitive to the pockets of Filipinos. Eden QDB, at P59 SRP for the 165g pack and P159 SRP for the bigger 440g carton, can now grace the table of every Filipino family during Noche Buena and any occasion for family gatherings.


As the marketer of globally iconic snack brands such as Cheez Whiz, Cadbury Dairy Milk and Oreo cookies to name a few, Mondelez Philippines tapped its global expertise in food innovation to develop the new cheese flavor that will help upgrade Pinoy Christmas traditions.


We believe that by introducing this new flavor in the carton cheese category, we are opening more possibilities for our consumers to upgrade their Christmas dishes and provide a whole new level of food enjoyment with their families this coming holiday season,” says Michelle Gan, Mondelez Philippines’ Category Lead for Meals.

Eden has already become a Christmas food staple by making holiday dishes more delicious through its creamy taste. However, we want to further entice the hearts and palates of Filipinos by combining a classic Christmas cheese product which is the Queso de Bola, together with the taste preference of Filipinos who look for that rich and creamy texture in their cheese. Now moms can have a wider opportunity to upgrade their Christmas food specialties—from cheese appetizers to spaghetti, from a traditional pandesal and cheese to the special Caldereta and even Buko Salad—using our Eden Queso de Bola flavor.”

Fyi, Eden Queso de Bola flavor is a limited edition product and is available only until the end of the Christmas holidays.

So guys, stock up on Eden QDB and have a happy Paskong Pinoy!

No comments:

Post a Comment

Any comments, my dear?