Anne Curtis Launches Her Own Makeup Line, blk Cosmetics

Hi, lovelies! 

Just in case you missed: Anne Curtis recently launched her very own makeup line, blk cosmetics.

As a beauty icon herself, it is only fitting that Anne’s most recent venture is one that indulges her kikay side. “Makeup is something I’m very passionate about,” she says. “It’s part of who I am.” To bring this passion project to life, she partnered with businesswoman and beauty maven Jacqe Yuengtian Gutierrez to create a one-of-a kind makeup line that is all about uncomplicated beauty.

Why blk cometics? 
“It stands for the color black—something timeless, elegant, and uncomplicated, which is what we want the brand wants to be,” explains Anne. But unlike many other cosmetic products available in the market today, blk aims to stand out by going back to basics. Explains Jacqe, “We’re not trying to sell numerous complicated products to women. Our goal is to keep things simple.” She adds, “Plus, I’m also proud of the fact that we are one of the few local brands that has an official cruelty-free certification from PETA.”

The ultimate busybody, Anne knows how important it is to have a beauty routine that works and, more importantly, one that won’t take much time. “I’m someone who likes to keep things simple, clean, yet still have an impact,” she says. “And so [the idea that we came up with was to deliver] quality products that make it ‘uncomplicated’ to piece yourself together.”

This meant paring down all the possible makeup options to come up with a carefully curated line that carries onlly the absolute essentials—but versatile ones at that. The beauty aisles, after all, are already filled to the brim with a million intimidating choices. Anne didn’t want to add to the clutter.

Instead, blk cosmetics is out to give women what they really need—meaning, products that they’ll really use—while also leaving room for play. The items in the blk makeup line, particularly the lipsticks, come in a wide range of gorgeous, wearable shades that make it easy for you to change up your look from day to day. “I call myself a chameleon,” Anne says, explaining the need for versatility. “I like to create endless looks depending on my mood: a fresh look today, a bold red lip tomorrow.”

The best part? The price points. blk cosmetics items, in spite of their luxe look, range from just P299 to P499.  Jacqe says, “We felt that there is a scarcity of high-quality brands in this price segment, so there is clearly an opportunity to introduce a brand like blk. We’re out to prove that luxe-looking, premium makeup doesn’t have to be a splurge.”

Anne admits to being as clueless as any other girl when it comes to makeup at the beginning. “I’ve had my own share of #fail beauty moments, especially since my road to learning how to do makeup was through trial and error,” she shares.“If there’s anyone who can understand the need for simple yet top-quality products that work, that would be me!” 

Her trial and error surely paid off, and she’s since mastered how to do her own makeup, especially for her daily noontime show, Showtime. “Through the years, you learn what colors compliment your skin tone, and what looks make you most confident,” says Anne, who’s known for her trademark red lip. Her beauty advice now: “I would tell all girls to keep a bold lipstick in your purse at all times. You’ll never know when you’re gonna need that extra pop of color.”

Given her own personal beauty struggles, Anne channeled all her learnings into creating the brand, and was very involved in every step of the production process—from conceptualizing to reviewing the shades and testing the formulas, as well as getting down to the nitty-gritty of product packaging.

Jacqe can attest to this. “Anne is always messaging me her ideas—even during the wee hours of the morning—especially when she comes across an interesting innovation or beauty trend that she wants to explore.” Needless to say, Anne’s been very hands-on from day one. She says, “I love thinking about what products people will love and love to use.”

This brings us to where Anne is right now—poised to empower other Filipino women with the confidence that makeup brings, in the same way that it has empowered her.
And this why blk aims to make beauty as uncomplicated as possible. Says Jacqe, “blk is a reflection of Anne’s beauty philosophy—that less is more, and that beauty should be made easy.”

“Our dream is to level up the quality of local brands, and this means ensuring that we deliver the best consumer experience, from creating appealing packaging and ensuring top-notch product quality at a reasonable price,” adds Jacqe.

Anne, for her part, is just beyond excited for everyone to experience blk cosmetics for themselves. “I really wanted to do this, as it’s my first business venture that reflects who I am as a person,” she says. “Now that it’s here, I can’t wait for everyone to try it.”

Ready to uncomplicate your beauty routine? Here are blk’s top five makeup must-haves.

blk cosmetics All-Day Matte Powder Foundation, P399
Powder up with this compact foundation that has ultra fine pigments for seamless, buildable coverage—go medium or full, it’s up to you. The result is a fresh, soft matte finish –a gorgeously even complexion that looks like real skin, perfect for that awesome selfie. Bonus benefits: It also has built-in SPF 15 and is infused with anti-aging Vitamin E. 
Comes in two shades: Natural Beige and Light Beige.

blk cosmetics Contour, Blush, and Highlight Palette, P499
Achieving perfectly defined cheeks is as easy as 1-2-3 with this three-step face palette with expertly coordinated shades to flatter every complexion: a matte contour, an iridescent blush, and a champagne highlighter. It’s also infused with Vitamin E to keep skin young-looking.
Comes in two shades: Flushed (rose blush) and Sun-Kissed (peach blush)

blk cosmetics Long-Lasting Liquid Eyeliner, P249
This smudge-proof, foolproof liquid eyeliner glides like velvet, delivering intense pigment that lasts all day while also soothing your lids’ delicate skin with aloe vera. No need for touch-ups—it can literally take you from your a.m. workout to after-work cocktails.
Comes in two shades: Black and Brown.

blk cosmetics Brow Sculpting Pencil Duo, P249
Define, fill in, and groom brows in place with this pencil-and-brush duo. The triangle tip has a pointed end to create thin lines and a flat tip for thicker strokes, while the creamy pencil is infused with aloe vera to gently condition your strands. Apply lightly for a natural look or heavily for a full brow.
Comes in two shades: Taupe and Natural Brown.

blk cosmetics Lipsticks
A certified lipstick junkie, it’s no surprise that Anne’s favorites are the lippies, which come in three formulas. “Lipstick is my secret weapon,” she shares. “It makes all the difference!”

blk cosmetics All-Day Intense Matte Lipstick, P299
Think intense color at first swipe, a true matte finish—zero sheen, just all-out boldness—and a non-drying, all-day wear. The winning formula, which is enriched with Vitamin E and camellia oil, moves comfortably with your lips, never caking or feathering as you go from day to night.
Comes in six shades: Chic, Charming, Bubbly, Elegant, Brave, Fearless

blk cosmetics Velvet Lip Cream, P299
Nourish your kissers with our extra hydrating velvet lip cream, which protects and conditions with Vitamin E and camellia oil. One swipe is all you need for full, creaseless coverage—you get a beautiful solid hue with a smooth satin finish every single time.
Comes in four shades: Alluring, Refined, Classy, Flirty 

blk cosmetics Long-Lasting Liquid Matte Lipstick, P349
Treat your lips to the most comfortable matte lippie ever: The color payoff is beyond intense, the mousse texture dries to a freshly-blotted look with a soft matte finish—never tight or drying, thanks to hydrating Vitamin E and softening rosehip seed oil—and the pigment stays put all day long.
Comes in five shades: Brazen, Bold, Sassy, Sophisticated, Simple

blk is available in top Watsons and SM Department stores nationwide,, and through the official website ( 

Instagram: @blkcosmeticsph
Twitter: @blkcosmetics_ph


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