Just in case you missed: Anne Curtis recently launched her very own makeup line, blk cosmetics.
As a beauty icon herself, it is only fitting that Anne’s most recent venture is one that indulges her kikay side. “Makeup is something I’m very passionate about,” she says. “It’s part of who I am.” To bring this passion project to life, she partnered with businesswoman and beauty maven Jacqe Yuengtian Gutierrez to create a one-of-a kind makeup line that is all about uncomplicated beauty.
“It stands
for the color black—something timeless, elegant, and uncomplicated, which is
what we want the brand wants to be,” explains Anne. But unlike many other
cosmetic products available in the market today, blk aims to stand out by going
back to basics. Explains Jacqe, “We’re not trying to sell numerous complicated
products to women. Our goal is to keep things simple.” She adds, “Plus, I’m
also proud of the fact that we are one of the few local brands that has an
official cruelty-free certification from PETA.”
The ultimate busybody, Anne
knows how important it is to have a beauty routine that works and, more
importantly, one that won’t take much time. “I’m someone who likes to keep
things simple, clean, yet still have an impact,” she says. “And so [the idea
that we came up with was to deliver] quality products that make it ‘uncomplicated’
to piece yourself together.”
This meant paring down all
the possible makeup options to come up with a carefully curated line that
carries onlly the absolute essentials—but versatile ones at that. The beauty
aisles, after all, are already filled to the brim with a million intimidating
choices. Anne didn’t want to add to the clutter.
Instead, blk cosmetics is out
to give women what they really need—meaning,
products that they’ll really use—while also leaving room for play. The items in
the blk makeup line, particularly the lipsticks, come in a wide range of
gorgeous, wearable shades that make it easy for you to change up your look from
day to day. “I call myself a chameleon,” Anne says, explaining the need for
versatility. “I like to create endless looks depending on my mood: a fresh look
today, a bold red lip tomorrow.”
The best part? The price
points. blk cosmetics items, in spite of their luxe look, range from just P299
to P499. Jacqe says, “We felt that
there is a scarcity of high-quality brands in this price segment, so there is
clearly an opportunity to introduce a brand like blk. We’re out to prove that
luxe-looking, premium makeup doesn’t have to be a splurge.”
Anne admits to being as
clueless as any other girl when it comes to makeup at the beginning. “I’ve had
my own share of #fail beauty moments, especially since my road to learning how
to do makeup was through trial and error,” she shares.“If there’s anyone who
can understand the need for simple yet top-quality products that work, that
would be me!”
Her trial and error surely
paid off, and she’s since mastered how to do her own makeup, especially for her
daily noontime show, Showtime.
“Through the years, you learn what colors compliment your skin tone, and what
looks make you most confident,” says Anne, who’s known for her trademark red
lip. Her beauty advice now: “I would tell all girls to keep a bold lipstick in
your purse at all times. You’ll never know when you’re gonna need that extra
pop of color.”
Given her own personal beauty
struggles, Anne channeled all her learnings into creating the brand, and was
very involved in every step of the production process—from conceptualizing to
reviewing the shades and testing the formulas, as well as getting down to the
nitty-gritty of product packaging.
Jacqe can attest to this. “Anne is always messaging me
her ideas—even during the wee hours of the morning—especially when she comes
across an interesting innovation or beauty trend that she wants to explore.”
Needless to say, Anne’s been very hands-on from day one. She says, “I love thinking about what products people will love
and love to use.”
This brings us to where Anne
is right now—poised to empower other Filipino women with the confidence that
makeup brings, in the same way that it has empowered her.
And this why blk aims to make
beauty as uncomplicated as possible. Says Jacqe, “blk is a reflection of Anne’s
beauty philosophy—that less is more, and that beauty should be made easy.”
“Our
dream is to level up the quality of local brands, and this means ensuring that
we deliver the best consumer experience, from creating appealing packaging and
ensuring top-notch product quality at a reasonable price,” adds Jacqe.
Anne, for her part, is just beyond
excited for everyone to experience blk cosmetics for themselves. “I really
wanted to do this, as it’s my first business venture that reflects who I am as
a person,” she says. “Now that it’s here, I can’t wait for everyone to try it.”
Ready to uncomplicate your
beauty routine? Here are blk’s top five makeup must-haves.
blk cosmetics All-Day Matte Powder Foundation, P399
Powder up with this compact foundation that has ultra fine
pigments for seamless, buildable coverage—go medium or full, it’s up to you.
The result is a fresh, soft matte finish –a gorgeously even complexion that
looks like real skin, perfect for that awesome selfie. Bonus benefits: It also
has built-in SPF 15 and is infused with anti-aging Vitamin E.
Comes in two shades:
Natural Beige and Light Beige.
blk cosmetics Contour, Blush, and Highlight Palette, P499
Achieving perfectly defined cheeks is as easy as 1-2-3 with
this three-step face palette with expertly coordinated shades to flatter every
complexion: a matte contour, an iridescent blush, and a champagne highlighter.
It’s also infused with Vitamin E to keep skin young-looking.
Comes in two shades:
Flushed (rose blush) and Sun-Kissed (peach blush)
blk cosmetics Long-Lasting Liquid Eyeliner, P249
This smudge-proof, foolproof liquid eyeliner glides like
velvet, delivering intense pigment that lasts all day while also soothing your
lids’ delicate skin with aloe vera. No need for touch-ups—it can literally take
you from your a.m. workout to after-work cocktails.
Comes in two shades: Black and Brown.
Comes in two shades: Black and Brown.
blk cosmetics Brow Sculpting Pencil Duo, P249
Define, fill
in, and groom brows in place with this pencil-and-brush duo. The triangle tip
has a pointed end to create thin lines and a flat tip for thicker strokes,
while the creamy pencil is infused with aloe vera to gently condition your
strands. Apply lightly for a natural look or heavily for a full brow.
Comes in two shades: Taupe and Natural Brown.
blk cosmetics Lipsticks
A certified lipstick junkie,
it’s no surprise that Anne’s favorites are the lippies, which come in three
formulas. “Lipstick is my secret weapon,” she shares. “It makes all the
difference!”
blk cosmetics
All-Day Intense Matte Lipstick, P299
Think intense color at first swipe, a true matte finish—zero
sheen, just all-out boldness—and a non-drying, all-day wear. The winning
formula, which is enriched with Vitamin E and camellia oil, moves comfortably
with your lips, never caking or feathering as you go from day to night.
Comes in six shades:
Chic, Charming, Bubbly, Elegant, Brave, Fearless
blk cosmetics Velvet Lip Cream, P299
Nourish your kissers with our extra hydrating velvet lip
cream, which protects and conditions with Vitamin E and camellia oil. One swipe
is all you need for full, creaseless coverage—you get a beautiful solid hue
with a smooth satin finish every single time.
Comes in four shades: Alluring, Refined, Classy, Flirty
Treat your lips to the most comfortable matte lippie ever:
The color payoff is beyond intense, the mousse texture dries to a
freshly-blotted look with a soft matte finish—never tight or drying, thanks to
hydrating Vitamin E and softening rosehip seed oil—and the pigment stays put
all day long.
Comes in five shades: Brazen, Bold, Sassy, Sophisticated,
Simple
blk is available in top Watsons and SM
Department stores nationwide, Zalora.com.ph, and through the official website (www.blkcosmetics.com.ph)
Facebook: Facebook.com/blkcosmeticsph
Instagram: @blkcosmeticsph
Twitter: @blkcosmetics_ph
Post a Comment
Any comments, my dear?