Saturday, July 22, 2017

#StartBelieving with RCBC as it Unveils New Corporate Logo and Tagline

Don't just shop, shop til you drop.
Don't just travel, travel far and wide.
Don't just live, live exceptionally.
Believe that you can. Because we do.
Believe RCBC.

That's RCBC's "We Believe In You" philosophy that inspires people to pursue their own dreams.



Last Friday, I was able to witness the new look and feel of RCBC, one of the most trusted banks in the Philippines. It has a millenial vibe that I really love and the new tagline is so inspiring and relatable.


Rizal Commercial Bank Corporation (RCBC) recently launched its new corporate logo and tagline “We believe in you,” which signals the start of a new era of providing excellent and trusted banking services for Filipinos.



“This milestone signals the arrival of a more committed, refreshed and re-energized RCBC, that is ready to meet the demands of the ever-changing Philippine banking industry,” said RCBC President and CEO Gil A. Buenaventura. 


“We believe in you” is not just a tagline for RCBC, but a battle cry to show our unwavering support and trust to the indomitable Filipino spirit. At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams, and turn them into reality – whether it’s traveling to your dream destination, venturing into a new business, or purchasing a new home or car,” Buenaventura stressed.
The simpler, younger and more minimalist logo embodies RCBC’s new mission of being more accessible to younger Filipino depositors, who are looking for better ways to save and grow their money, the RCBC president added. 

Ces Natividad, RCBC Chief Marketing Officer, reveals that the new logo and corporate tagline are the bank’s response to the changing market. 

“We wanted to know what products and services today’s depositors actually need, and we strived to understand what makes them believe and trust a particular bank. We realized that today’s depositors need an approachable bank that responds to their needs, and believes in the value of their dreams and aspirations,” Natividad shared.

“RCBC wants Filipinos to know that the bank believes that there is no limit in the things they can achieve if they decide to start building their future early, especially with a strong banking partner, ready to  advise them every step of the way. We are providing more emphasis to younger depositors, who need more guidance in managing their money,”Natividad added.



During the media launch of the new logo and tagline of RCBC, we got to experience the perks and promos of having an RCBC Bankard. I was able to apply for an account while those who already have an account with RCBC Bankard got the chance to buy a new bag for only Php 6! Yay! Watch the video on my Youtube channel.




So start believing in your dreams. It's nice to know that there is someone who's got our backs and yes, RCBC can turn our dreams into reality.


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