Downy and Pia Wurtzbach Inspire Women to #NeverFade on International Women's Day

In celebration of International Women's Day, Downy celebrated the unfailing spirit and timeless quality of Southeast Asian women with the launch of its new and upgraded Downy Parfum Collection. The bold launch mounted a multi-country gala event across Malaysia, Singapore, Thailand, Vietnam and Philippines.

Pia Wurtzbach is Miss Universe 2015, Bianca Gonzalez-Intal is a UNICEF special ambassador, and KC Concepcion is an accomplished actress and National Ambassador Against Hunger for the United Nations’ World Food Programme. 


The new Downy Parfum Collection is by far, the best ever innovation on Downy in Asia, taking inspiration from #NeverFade Filipinas. KC Concepcion, Bianca Gonzalez-Intal, Philippine Commission on Women (PCW) Executive Director Emmeline Verzosa, and Pia Wurtzbach were launched as Downy's Parfum Collection Ambassadors.






The campaign was led by Ms. Universe 2015 Pia Wurtzbach, along with other ambassadors in SEA, Malaysian actress Scha Alyahya, Araya "Chompoo" Hargate of Thailand and Ms. Vietnam 2012 Dang Tu Thao. 


These inspiring and amazing Never Fade Filipinas shared their personal stories of failure and triumph, and paid tribute to the women who have inspired them to become the #NeverFade woman they are today. Each introduced her "Never Fade" Filipinas at the event, with Bianca speaking about her mom Ofel, Emmeline about her colleagues who fought against the sex trade, and Pia about her sister Sarah.

These amazing women show us in different ways what it means to Never Fade, to fight for one's passions and to confidently remain true to one's self. They are truly the embodiment of what inspired Downy's longest lasting fragrance to date.

Known for being confidently beautiful with a heart, Pia Wurtzbach believes that women #NeverFade if they fight and work hard in pursuit of their dreams and goals.




#NeverFade means making a legacy, not moments. - Pia Wurtzbach 


Sarah Meier hosted the event and she was quite amazed when Joseph Chio, Head of P&G Research and Development for Asia Fabric Care demonstrated the long-lasting fragrance of Downy surviving rigorous torture tests on fabric.

Designed to match the varying personalities and characteristics of the Southeast Asian woman, the new Downy Parfum Collection features an upgraded formula of its flagship sophisticated scents: Mystique, Passion, Romance, and Fusion, as well as the new, opulently aromatic Daring scent.

All scents in the new collection have been upgraded to feature the highest intensity of premium perfume oils in Downy's history in Asia. The new Downy Parfum collection is now available at all leading department stores and supermarkets nationwide.

Happy International Women's Day, everyone! Here's to every woman's Never Fading spirit. Follow the conversations and read the Never Fade stories at https://www.facebook.com/DownyPhilippines/  #NeverFade #DownyPH #Downy