With the different perspectives and characters women play in the society, Barbie highlighted and emphasized the essential role “choice” plays in the pursuit of dreams. According to Ruth Handler, the Barbie creator, “My whole philosophy of Barbie was that, through the doll, the girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.”
This 2016, Barbie continues to encourage 100 young dreamers to live out their imagination at KidZania Manila on November 11. To join this promo, customers must purchase P500 worth of any Barbie merchandise at participating stores from Oct 1 – 31 to get a raffle coupon.
Aside from getting the chance to win a trip to KidZania Manila, customers will also get a 20% off KidZania Manila Admission Gift Kard valid until January 31, 2017. The winners will be announced on November 6, 2016 via Barbie’s Facebook Page.
Through this campaign, each kid gets to act out different roles to help them realize what they want to be when they grow up. Barbie is indeed the original billboard for “girl power.” She has inspired several generation of girls to dream, discover and explore a world without limits.
To learn how you can score tickets to KidZania Manila with Barbie, visit the full mechanics at http://bit.ly/BRBxKDZN or you can follow Barbie on Facebook to receive brand updates, promos and event schedules.