Tuesday, April 5, 2016

Stand up to Styling Damage with the TRESemme Platinum Strength Range

It's super hot this summer but TRESemme surely kinows how to get the hottest hair styles this season. Now, I can get strong salon gorgeous hair plus repair up to two years of hair damage with my own stash of TRESemme Platinum Strength.


From frizz to flyaways and just blah, lifeless strands, I can style my hair the way I want without worrying about damage as I stand up to styling damage.



The gorgeous TRESetter Georgina Wilson and Hair Professional Lourd Ramos shared the pro tricks and product essentials that can make all of women's annoying styling concerns disappear at the first ever TRESemme Style Studio. They tried out the latest hair trends with TRESemme Platinum Strength at the live styling sessions brought by TRESemme Style Studio.


As women who keep up with the latest trends, we always want to sport the hairstyles that are au courant. Whether it be ‘dos that are voluminous, wavy, or edgy, getting the hottest hair trends means using our favorite styling tools or going to the salon to dye our hair. And while we try these out and go from the runway to every day, we knowingly damage our hair, making it dry, dull and brittle to stay chic.



Now, you can stand up to styling damage with the TRESemme Platinum Strength Range. From the salon-grade brand used and trusted by professionals, TRESemme Platinum Strength fortifies and strengthens hair like no other, repairing up to two years of damage caused by everyday hairstyling such as heat styling and coloring.


Dry, dull, and desperate tresses will find their match with the TRESemme Platinum Strength Shampoo, Conditioner, Treatment Mask, and Stay Soft Leave In Treatment, all featuring the line’s Platinum Strength Renewing Complex. This technology’s intensive moisturizers strengthen every hair strand to prevent breakage and further signs of aggression—from coloring that dries the strands and makes them brittle to blow-drying, ironing, and curling that use heat and damage the locks. It reinforces every strand’s natural protective layer, so you can get strong, salon-gorgeous hair every day.

This season, with TRESemme Platinum Strength in your back pocket, you can recreate the hottest hair trends straight from the runways of New York Fashion Week, without worrying about the damage caused by styling. Spotted on the catwalk were three of the Spring/Summer 2016’s most covetable ‘dos: Uptown Sleek, Copper Waves and the Diane Curls.


Take on the heat with the Uptown Sleek, sported by Hollywood A-listers and models at the Carolina Herrera show. A chic long bob, this style features smooth and straight locks, giving off a sophisticated edge.


Keep on coloring with Copper Waves, just like those presented at BCBG Max Azria. This ‘do adds a hint of volume with the right attitude, and is fabulously worn with a touch of color.


And finally, bounce back from curling, with the Diane Curls, aptly inspired by fashion icon Diane von Furstenberg herself. This look uses tight curls usually swept to the side and pinned with an accessory.

Unilever’s Senior Brand Manager for Hair Ann Esteves, Hair Professional Lourd Ramos, TRESetter Georgina Wilson, Brand Manager for TRESemme Cella Ozaeta, Unilever’s PR Officers Maui Velasco and Sherry Tismal
With salon strong hair made possible by TRESemme Platinum Strength, you can take on the heat, bounce back from curling, and keep on coloring, without worrying about damage or breakage. #StandUpToStylingDamage, so you can look salon-gorgeous every day.

Watch out for the TRESemme Style Studio pop-ups, where you can try out the latest hair trends and #StandUpToStylingDamage with TRESemme Platinum Strength. Like TRESemme on Facebook at www.Facebook.com/TRESemmePH and follow @TRESemmePH on Twitter and Instagram for more updates.


 

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