Ruffa Gutierrez Joins P&G and SM to Provide Big Savings to Filipino Consumers

I attended the launch of a campaign called “Wag Kang Titingi-tingi, Buy BIG” that aims to educate consumers on the benefits of buying bigger size household products.  Buy Big Packs = Big Savings!

Celebrity mom and P&G ambassadress Ruffa Gutierrez teamed up with Procter & Gamble (P&G) Philippines and SM to encourage consumers to buy big packs of P&G products including Ariel, Tide, Downy, and Joy to enjoy huge savings. The collaboration was launched during the opening of SM Center in Angono.

Ruffa interacted with the shoppers and shared tips on how bigger packs of well-loved P&G household brands provide more savings in the long run. The shift from buying tingi to purchasing bigger packs of well-loved Procter & Gamble (P&G) household brands Ariel, Tide, Downy and Joy. She also shared that buying bigger packs provides more savings in the long run.

“With this program, P&G wants to educate consumers on the advantage of buying bigger packs of top household brands because it will bring them bigger savings,” said Barbra Barracoso, P&G Team Leader for SM. “We are very happy to have found a partner in SM which is known for its strong commitment to giving Filipino consumers the best value for their money.”

To help consumers make the most of buying big packs, Ariel and Downy bags now also come with scoops to help them control their usage.

To kick off the campaign, a “Buy 1, Get 1 at 25% discount” offer on bags of Ariel and Tide will be available in all SM SaveMore Market, SM Supermarket, and SM Hypermarket branches nationwide on November 21 until supplies last.

The “Wag Kang Titingi-tingi, Buy BIG” offer is available in SM SaveMore Market, SM Supermarket, and SM Hypermarket branches nationwide.



Any comments, my dear?