Lazada Philippines Launches New Own-Brand Fashion Label, LZD

Hello there, fashionistas! Lazada, the largest online retailer in Southeast Asia, never fails to bring you your daily dose of fashion. From bags, shoes, dresses and many more! I just love how Lazada has made online shopping quick, effortless, and hassle-free to Filipinos!

Lazada recently launched its newest line of international brands as well as its own fashion line called LZD in a media and bloggers event held at the R Space in Makati last November 18.

It was such an honor to meet the stylish and extremely talented Lazada Team led by Creative Director of Fashion, Ms Anne Marie Bodal. Their team is just hands down amazing and they are all bursting with passion for fashion. Indeed, it really requires an amazing team for a fashion empire.

Lazada provides the best fashion lines for Filipinos.  Among the list of UK brands are Bellfield, Motel Rocks, Your Eyes Lie and Religion, while other brands include Free People, Glamorous, Rock and Religion, Neon Rose and Dead Lovers.

Check out the new designs for their in-house label LZD, designed using Lazada’s three-F concept namely Fit, Fabric, and Fantastic Value. The collection also caters for 5 personalities; you can choose from Glamorous, Rock Chic, Sporty, Vintage and Street Style.

Lazada has its finger on the pulse of style and fashion. Its aim is to provide the young people of Southeast Asia with up-to-the-minute designs at accessible prices. This is in line with LZD’s offering of high street fashion that covers all key trends of the season, from global catwalk, vintage fashion, and Asian influences.

The concept of Fit showcases the style of silhouette cutting intended to flatter the Asian body type.
Meanwhile, fabrics are carefully selected in keeping with international styles while at the same time maintaining a South-east Asian blend.

They also have a  premium collection that will come out on January 2015 and will slightly be more expensive than the other collection. But believe me, this collection is simply the best I've seen so far!

LZD also introduced Divine Lee, model, TV personality, and blogger, as their newest brand ambassador. She was chosen by the brand because of her innate sense of style, great personality, and her noticeable presence in online and offline media.

After the sweet and short tour inside the showroom and some presentation, we were able to try out the latest LZD Collection with a bit of personal styling session by Noah Naima, Lazada Group Senior Fashion Stylist. He knew exactly what dress that would complement my body shape. And this, my friend, was the dress he picked out for me.

Apparently, this dress is a "magic" dress.  If you want to drop dress size in seconds sans workout and dieting, just slip into this color blocked bodycon dress plus a pair of high heels, and you're good to go.

It fits me very well and the princess seams create the illusion that makes me look slimmer and taller. Plus it hides the love handles and highlights all the curves. LOL With a castle behind me and in true modern Princess fashion, I agree with them when they said that we make our own fairy tales. *wink*  Believe it or not, this dress is on sale, now Php627.00 only so better grab it before it's gone.

I also wore the grey LZD peep toe wedge bootie in Hong Kong last week. These sumptuous scuba wedge boots are beautifully designed with a piece that wraps around the ankle and it's very comfy and stylish! Loved it! I'm not yet done with my list, so let the holiday shopping commence! :)

And by holiday shopping, I mean I should be at home online shopping and not stressing out at the crowded malls. The items are pretty affordable, ranging from Php 300 to Php 1,500. Just by subscribing to Lazada Newsletters, you'll get a welcome gift of Php200 voucher that you can use when placing your next order. How cool is that?

Do check out the latest LZD Collection and get updated on exciting promos on Facebook:  or
Visit their website

Happy shopping, loves! :)



  1. You really rock Ms.Chelle.. So sexy and pretty . I want to be a hot mama too. 😄

  2. The first picture, the black top with printed numbers on is so cool plus the gladiator shoes as well :)

  3. I love Lazada. We always order from them.

  4. Nice to read your article! I am looking forward to sharing your experience.
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