GSK Launches FreeInMySkin Movement to Fully Participate in Life with Physiogel

To be free is the right of every modern woman. The freedom to make her own decisions and pursue her dreams and passion.

But that freedom should begin from within, from loving oneself and liberating it from insecurities. Being free is being comfortable in one’s own skin. Unfortunately dry, sensitive skin may cause emotional struggles and self-doubt,
making them miss out on life’s many opportunities each day.

Physiogel®, the number-one most prescribed moisturizer by dermatologists, empowers everyFilipina to fully participate in life with the launch of the FreeInMySkin Movement.


The FreeInMySkin Movement embodied by model, TV host and entrepreneur Patti Grandidge, seeks to bring together and honor womenwho overcame their insecurities and became the best version of themselves.

Patti, one of the country’s freshest and most beautiful faces, admitted that she used to be like one of every two Filipinas who suffered from dry and sensitive skin.

“We used to travel a lot when I was younger and getting exposed to different climates took a toll on my skin, making it sensitive, itchy, red and dry. This made me quite insecure, and in the business I am in, it is always about first impressions,” she said.

Patti knew that if she wanted to be in control of her life and achieve her goals, she had to overcome her insecurities, starting with her skin.

“Unlike ordinary moisturizers I used before, it made my skin less sensitive and dry. My skin became so much softer, smoother and definitely healthier.”

Patti said she understands how insecurities can be restraining and wants every Filipina to be free from dry, sensitive skin and to confidently reveal their true selves. Just like she did.

“It’s amazing how one simple change in my skincare has renewed my confidence,” she enthused.  “One of the best feelings is when you feel confident, and have control of your life, like I can do anything! I am Free In My skin to do just about anything.”

Patti was able to free herself from skin worries such as dryness and irritation, so she can fulfill the demands of her multi-hyphenated career of being a TV host, model, entrepreneur and loving wife all with equal zest and success.

“With Physiogel, I became free from dry and sensitive skin – to get going, to get out there and just be who I really am. So, now I truly believe in the power of having good skin. It gave me the power to feel empowered, to feel free. I became free in my skin. And this is why I have been rallying for this movement to reach out to so many women out there,” declares the FreeinMySkin embodiment.

What is Free in My Skin Movement?

The Free in My Skin Movement aims to empower women to fully embrace and participate in life by freeing them from dry and sensitive skin, because having dry and sensitive skin can serve as a hindrance for women to fully function to their best abilities. This movement also aims to honor smart, strong, sensitive women who have faced their insecurities (physically and emotionally) and are now embracing and living life to the fullest.

From L-R: Patty Laurel-Filart, Karima Tengco-Castro,_Patti Grandidge , Mica Tuaño-Fuentes, Dr. Bernadette Arcilla (GSK Medical Dir), Jeoffrey Yulo 

“The Free inMySkin movement is not just about creating a nurturing community of  smart, strong and sensitive women, but is also as a way of honoring these women who didn’t let their dry-skin insecurities prevent them from being the best versions of themselves,” says General Manager of GSK Consumer Healthcare, Mr. JeoffreyYulo.

As Patti Grandidge says, “As the embodiment of this movement, I am encouraging women to join me in honoring the smart, strong and sensitive women our lives who have all been a source of inspiration. Think of three smart, strong & sensitive women you know and you are proud of and tag them on your Facebook post as how you can see mine on screen:

I honor these women who have inspired me to be #FreeInMySkin: @kpams808 @macheremachere @bebettes. Cheers to these three smart, strong & sensitive women in my life! Who are yours?  #NowPayItForward #PhysiogelPH

Now all my three honorees have to do is to pay it forward by honoring three women in their lives and so forth. We want every woman in our lives to be part of this movement. And I really think this is one of the many things we can do to reach out to more women who already are and who want to be free in their skin.”

Physiogel® is the only skincare product that has the patented advanced PhysiogelBioMimic Technology® that works naturally with your skin to make it less sensitive and dry. Like a jigsaw puzzle, your skin's natural lipidlayers form a matrix, helping to lock the moisture within. This repairs dehydrated skin, rehydrate the essential barriers and also revitalize the skin―keeping it healthy from within. It is free from perfumes, preservatives or colorants.

For skin that is less sensitive and dry, experience the difference of the most recommended moisturizer brand by dermatologists in the Philippines.

For more information, visit www.physiogel.ph/ or www.facebook.com/PhysiogelPH