Saturday, July 12, 2014

Share a Coke Rolls Out in the Philippines: Your Name on a Bottle

Yep! Coca-Cola does it again! Such a marketing genius.
Currently on a debranding campaign, Coca-cola is swapping its iconic logo with your name, and they got even more names and even more ways to share! You can now get on a first-name basis with their bottle of Coca-Cola, Diet Coke and Coke Zero. To be honest, this clever campaign puts a modern, youthful twist on the brand’s 128-year legacy of bringing people together and making them feel special.


I attended the "Share a Coke" launch today at the SM Megamall’s Fashion Hall wherein Coca-Cola Philippines invited everyone to Share a Coke with each other. The phenomenal Coca-Cola campaign that has taken over 50 nations by storm is finally in the Philippines.

With more than a thousand names to choose from, there are more chances than ever to find yours. Coca-Cola has released the most popular Pinoy nicknames, terms of endearment like Babe and Pangga, and group names on personalized Coca-Cola products for a more fun and personal way of sharing a Coke.

Jasmin Vinculado, Marketing Director of Coca-Cola Philippines with  Ben Chan, Chairman and CEO of Bench
Jasmin Vinculado, Marketing Director of Coca-Cola Philippines, who also headed the first ever Share a Coke campaign in Australia, led the celebration at the Mega Fashion Hall in SM Megamall. Staying true to the essence of Share a Coke, Vinculado, on behalf of Coca-Cola, shared a Coke with Ben Chan, Chairman and CEO of Bench to show the company’s appreciation for all the years they have worked together.

“We brought Share A Coke to the Philippines with one goal – to share happiness. Sharing a Coke is a simple yet fun and exciting way for us Filipinos to be able to show our appreciation to people who make us happy. For mothers who cook our breakfasts every day, for the fathers who drop off their children to school every morning, for the friends who listen to our never-ending problems, for the manang who serves our food in the cafeteria, for the manong who opens the door for us and wishes us a great day with his bright smile, for everyone who has shown us kindness—we would like to share a Coke with them simply because we know that happiness is made more real when shared.”Vinculado enthuses.

Among the event’s highlights was a fashion show and a celebration of the long-standing partnership between Coca-Cola and the country’s leading teen clothing brand Bench/.

Check out video I've posted on Instagram here.

Jasmin Vinculado, Julia Montés, Enchong Dee, Coca-Cola CEO Juan Ramon Felix Castañeda, Joseph Marco, Ben Chan
Coca-Cola Happiness Ambassadors Joseph Marco, Julia Montes, and Enchong Dee gave the audience a blast by sharing personalized Coke cans bearing terms of endearment “Crush,” “Hottie,” and “Love” to some unsuspecting guests.


The message of the event was simple: Sharing a Coke is a simple yet personal way to show appreciation for people who make you happy. It inspired me to show gratitude for even the small, everyday gestures that otherwise go unnoticed, like how my friends “Jen” and "Rochelle" make my life more fun and exciting, and how they became more like sisters to me. Indeed, enjoying a Coke with my name on it and sharing the occasion with them makes these moments even more special.


True or False: The best way to spread the love and happiness is to share a Coke with someone special. I can't think of a better way to say "I love you" than with a Coca-Cola.  So I would gladly love to share a coke with my honey. :)

Share A Coke packaging  will roll out nationwide in July and will remain on the shelves through October 31, 2014. The personalized Coke packs are available in sari-sari stores, convenience stores, groceries, supermarkets and even vending machines nationwide. You may also drop by Share a Coke booths in supermarkets, malls and schools to have your own personalized Coca-Cola printed in an instant.


Check out the Mechanics:

SUPERMARKETS
BUY: Any Coke Regular, Coke Zero, Coke Light, Sprite, Sprite Zero, Royal Tru-Orange, Sarsi and Sarsi Light 330ml, 500ml, 1liter, 1.5liters and 2liters from participating supermarkets worth PhP 150.00 single receipt per consumer
GO: To the redemption area located after the counter of the supermarket
CHECK: Have your receipt checked by Coke Marshalls
GET: Share a Coke Stubs from the Coke Marshalls
PROCEED: To Coke vending machine for personalized Coke
TYPE: Your name (8 letters) in the touch screen of the Coke vending machine
GET: Your personalized Coke Bottle
QTY/PERSON: Only four (4) Coke Personalized Bottles are allowed per person, per receipt, per day
WHERE TO REDEEM: Schedule for printing of personalized Share a Coke bottles is from 10 A.M. to 6 P.M. Valid stubs may be claimed and personalized bottles may be redeemed only on the date and at the Share a Coke activation venue where the receipt was issued.

MALLS
BUY: Any Coke Regular, Coke Zero, Coke Light, Sprite, Sprite Zero, Royal Tru-Orange, Sarsi and Sarsi Light 330ml, 500ml, 1liter, 1.5liters and 2liters from participating Malls worth PhP 150.00 single receipt per consumer
GO: To the redemption area located beside the selling area or in the supermarket within the mall
CHECK: Have your receipt checked by Coke Marshalls
GET: Share a Coke Stubs from the Coke Marshalls
PROCEED: To Coke vending machine for personalized Coke
TYPE: Your name (8 letters) in the touch screen of the Coke vending machine
GET: Your personalized Coke Bottle
QTY/PERSON: Only four (4) Coke Personalized Bottles are allowed per person, per receipt, per day
WHERE TO REDEEM: Schedule for printing of personalized Share a Coke bottles is from 10 A.M. to 6 P.M. Valid stubs may be claimed and personalized bottles may be redeemed only on the date and at the Share a Coke activation venue where the receipt was issued.

Here are the upcoming schedules of the Share A Coke Tour:

July 19, 2014:
Robinsons Galleria
Robinsons Magnolia
Shopwise Harrison Plaza
Rustan's Shangri-La Plaza Mall

July 19-20, 2014:
Walter Mart North EDSA
SM MOA 1
Walter Mart Sta. Maria, Bulacan
SM Lucena

July 26-27, 2014:
TriNo
Market! Market!
Glorietta

Just buy Coca-Cola products worth PHP 150.00 and claim a Share a Coke stub near the store counter! Show the stub to the Marshalls in the booth and enjoy your personalized Coke after! The booths will only be available in the respective supermarkets until 6:00 pm so don't miss out!

For more details, please check out www.shareacoke.com.ph or visit the official accounts on Facebook, Twitter, and Instagram of Coca-Cola Philippines.


Sharing a Coke has never been more fun and exciting. Get the latest news, announcements, offers and updates about #ShareACoke Don't forget to share or tweet a photo of you and your bottle with the hashtag  #shareacoke

Who are you sharing the love with today? Want to share a Coke with me? Please don't mind if I do. :)


 

12 comments:

  1. Thank you Chelle ♥ Very touching your post ♥ I will share a coke with you anytime :-)

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    Replies
    1. Aww thanks sis! Love ya to bits!! And of course, pati sina Jen and Kaye! hahaha <3

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  2. thanks for this info..do you happen to know what are the participating supermarkets or malls? thank you

    ReplyDelete
    Replies
    1. Will check ha. Pero sure ako sa SM Megamall and other malls/supermarkets ng SM. :)

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  3. cge will check sa sm supermarkets.thank you.. :)

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  4. Hi! Would you know where exactly in glorietta???and yung four bottles per person, pwede kaya iba ibang names?

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  5. Oo nga.. pwd b iba-ibang names ung 4 bottles?

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  6. Hanggang ngyon ba meron pa din sa sm megamall supermarket na ngpepetsonalize ng coke bottle?

    ReplyDelete
  7. Sna po mgkaroon ng monica n name sa coke bottles

    ReplyDelete

Any comments, my dear?