Russell Hobbs is Now Available in the Philippines

Russell Hobbs, a global brand leader and the leading brand in UK, Australia and South Africa, is now in the Philippines. 

For most people, becoming a full-fledged adult means being able to settle into a place they can call their own—moving out of their parents’ homes and being able to live independently. With the country’s flourishing economy and real estate industry, today’s generation of young professionals and start-up families are raring to have their own place and jumpstart the life they dream of.

Nowadays, opening up the door to a new life, literally and figuratively, means having the luxury to fill up the place with stylish and functional everyday appliance that can match their lifestyles. One brand that can provide Filipinos with elegantly designed and high quality kitchen appliances is Russell Hobbs, UK’s leading brand of sleek and efficient small kitchen appliances which is now available in the Philippines.

“We are excited to bring to the country one of UK’s leading brands of small kitchen appliances known for its timeless style and performance. With this, we strongly believe that Russell Hobbs will be at the heart of Filipino homes from now on,” said Clarence Cu, president of Tocoms Philippines, exclusive Philippine distributor of Russell Hobbs.

Founded in Great Britain in 1952 by Bill Russell and Peter Hobbs, Russell Hobbs has been a household name in UK for more than 60 years. The brand is the first in the world to introduce the coffee pot with an automatic keep warm feature and the automatic electric kettle that revolutionized the kettle market.

Unrivaled in innovation, Russell Hobbs continues to come up with a range of practical and easy-to-use small kitchen appliances with sleek designs, establishing its position in every household with distinct lines such as the Kitchen Collection, Desire, Allure, and Illumina.

Offering high-quality everyday appliances at affordable prices, the Kitchen Collection features uncomplicated designs that are fully coordinated with breakfast and food preparation, refreshingly styled with white gloss finish and green accents.

Cut meal preparation times with the reliable and robust Russell Hobbs Kitchen Collection Mixer, with six different speed settings for mixing different types of food.

Health-buffs will thoroughly enjoy the versatile Russell Hobbs Purifry Health Fryer that uses fast-circulating air to cook fried favorites without using oil or fat.

The light and easy to use Russell Hobbs Desire Hand Blender makes it an invaluable and reliable kitchen aid.

Cook quick and healthy snacks for the family with the Russell Hobbs Griller that has non-stick coated plates for hassle-free cleaning and storage.

The Desire collection showcases a more seductive look with the passionate cook in mind. It offers the same high-quality functionality but with a more striking appeal with its matte black finish and strokes of vibrant red.

The Allure collection exudes a sleek 21st century design with a brushed chrome finish and the bold Russell Hobbs branding embossed on it while the top-of-the-line Illumina collection boasts of a unique color control light ring which changes color to represent speed with clear guidance on which setting is best for different food types.

With its range of premium small kitchen appliances that offer powerful and stylish solutions to everyday kitchen needs, Russell Hobbs is the perfect partner for life-starters who aim to make homes out of houses.

Check out the video of the trade launch at Makati Shangri-la Hotel :

Russell Hobbs’ exquisite line of small kitchen appliances is now available at all leading appliance and department stores nationwide. For more details and updates, follow Russell Hobbs Philippines at


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