The Generics Pharmacy: Kuya Kim Promotes Generic Medicine Awareness

Today's mantra: "My body is his temple, I shall care for it the best way I can."
- from Kuya Kim's IG account @kuyakim_atienza

Kuya Kim Atienza, Matanglawin host, TV Patrol’s resident weatherman and the country’s king of trivia, truly knows how to care for his body the best way he can. Having gone through a massive stroke and currently battling a rare medical disorder, he is passionate in his advocacy of a healthy Filipino community.  He recently partnered with the country’s largest drugstore chain, The Generics Pharmacy® (TGP), to promote generic medicine awareness in the Philippines.

TGP President and CEO Benjamin Liuson (left), and TGP Chief Marketing Officer Philip Tan (right) with the company’s newest brand ambassador, Matanglawin host Kuya Kim Atienza.
Kuya Kim believes that aside from the quality of a certain medicine, price is highly crucial especially with the current state of healthcare systems in the country and when it is assumed generally by private individuals.

“When I had my stroke, I realized just how pitiful our healthcare system is. What’s worse is that if you are not that well off and you suddenly get sick, it will probably cost you a fortune especially with those expensive treatments,” explained Kuya Kim. “You can also add the increasing price of medicines to the list.”

“This has been my motivation to push for affordable yet equally safe and effective alternatives when it comes to medicines. For someone who needs to spend a lot on a daily basis as treatment for my sickness, this includes constant intake of paracetamol for the pain, I am thankful that we have generic medicines that are readily available in the market today,” he added.

Being a health buff and fitness enthusiast, Kuya Kim was recently diagnosed with the Guillain-Barre syndrome, a rare disease that causes the body’s immune system to attack the nerves, and when not treated early, can paralyze the entire body.

He currently stars in TGP’s latest multi-media campaign featuring the human clinical study conducted by the De La Salle Health Sciences Institute (DLSHSI) to prove the safety and efficacy of the TGP Paracetamol, the company’s first private label generic medicine.

The TGP Paracetamol is the first clinical and human-trial tested private label generic medicine brand that is proven to be in equal effectiveness to off-patent brands. This was tested via a randomized three-way crossover single dosed bioequivalence study against the leading and innovator paracetamol brands in the market.

“Kuya Kim is the epitome of a true survivor. His experience, both in his medical battles and in his career, provides great credibility and truthfulness in our advocacy towards the promotion of generics in the country,” said TGP President and CEO Benjamin Liuson. “We are very much excited with what this partnership will bring.”

With over 1,600 franchised outlets nationwide, TGP is strengthening its pro-health advocacy by getting reputable and well-known personalities like Kuya Kim and Batangas Governor Vilma Santos-Recto to support their cause.

The company is committed to providing the highest quality of healthcare possible at a very affordable price by adding to its wide range of generic medicines like vitamins, maintenance medicines for the heart, diabetes and cholesterol, and the new TGP Paracetamol, which can be bought at only P1.00 per tablet in all TGP outlets.

TGP also offers its customers a Dial-A-Doctor service wherein they can get free medical consultation from a doctor on duty and receive recommendations right away by simply dialing 732-3333. The service is available from Monday to Saturday, from 8:30 AM to 5:30 PM.



  1. affordable and high quality medecine and right choice of model..

  2. sa generics pharmacy lang talaga ako nagtitiwala pagdating s generics medicines

  3. good choice by generics pharmacy to choose kim atienza as a endorser!

  4. Generics Pharmacy malapit sa puso ko dahil mas mura ang mga gamot dito!

  5. Maintenance medicine need not be expensive. I always get my maintenance drugs at TGP.

  6. Napaka-laking tulong talaga ng generic medicine lalo na sa mga pasyente! As a pharmacist hindi kailangan branded ang gamot. Magkasing effective naman kasi ang branded and generic medicine (ayon sa pag-aaral!) Mas mura pa yung generic! Talagang Idol ko rin si Kuya Kim! Pefrect siya maging ambassador ng generic's pharamcy! :)

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  9. Who reading here believes that what we thought we knew last month is now history? In our environ of rapid, almost immediate (if not daily) changes, how will these challenges cause our customer service and patient-oriented adherence activities to change?in australia


Any comments, my dear?