To promote wellness, Robinsons Supermarket's new campaign called "Wellness Mania" kicked off last week, and it promises healthier options to its shoppers and better lifestyle opportunities that can bring out wellness in their everyday lives.
Unilever Philippines collaborated with Robinsons Supermarket for this full-year, holistic wellness campaign, called I LOVE WELLNESS, which is a series of educational and experiential in-store activities that will run starting August until the end of the year in selected Robinsons Supermarkets nationwide.
The media launch was held at Robinsons Supermarket Ermita branch. Hosted by Gelli Victor, noted TV & events host, RX 93.1′s DJ and fitness instructor, the program included the opening of 4 activation zones that will be seen in 15 Robinson's supermarket branches nationwide.
One of the highlights of the event was the ribbon cutting ceremony led by the executives from Unilever and Robinsons Supermarket. TV host, former beauty queen and Pond's endorser, Charlene Gonzales-Muhlach, also graced the event. Charlene encouraged everyone to live a healthy lifestyle and briefly explained how the new campaign can help people to experience a better, well-rounded lifestyle and, at the same time, share wellness to the community.
Photo credit: Instagram post by @rxgellivictor Follow me on Instagram: @r0ckstarm0mma |
Aside from the Wellness Ambassadors, each booth will also have fun, interactive and informative activities. Check out the booths below:
The Health and Beauty booth will offer shoppers hair and skin analysis as well as free makeovers in its hair and make-up salons. Buy P150 worth of any participating Unilever products so you can get free hair styling and skin analysis.
The Happy Home booth will give home care tips and demos plus free massage, manicures and pedicures.
The Delicious and Nutritious booth on the other hand will feature cooking demos, nutritionists to answer queries, calorie, fat and cholesterol counters, and a Tea Bar and food sampling.
Finally, don't miss the Share Happiness Booth where the family can watch movie screenings, do fun activities together and enjoy free Selecta Ice Cream.
The Robinsons Supermarket Wellness Mania Campaign will start in August and will run until end of the year.
With the Robinsons Supermarket Wellness Mania, finding wellness in everyday life is now more fun, exciting, rewarding and within reach. Check out the nearest Robinsons Supermarket near you for the schedule of the Wellness Mania Campaign.
Happy wellness Wednesday everyone!
I love wellness! That was great, for 150 you can have free skin analysis and hair styling! Amazing!
ReplyDeleteI wish I had the chance to join here, so cool!
ReplyDelete-satisfiedgirl-
http://phranczeskapharell.blogspot.com/
Wow, It was cool nga.. Sayang, i missed it. I missed the chance to get a make over.
ReplyDeleteI love this campaign. I do grocery shopping at Robinsons too so I'm happy to hear that they have this innovative way of connecting with their health-conscious customers! :)
ReplyDeleteIt a good thing Robinson is giving back thru various charity in the country!
ReplyDelete