Franchise Asia Philippines 2019 | What to Expect at the 27th Edition of Asia's Biggest Franchise Show

Are you looking for a franchise business opportunity? Ready to get serious about transforming your dream biz into a profitable business?

Good news! Franchise Asia Philippines, Asia's Biggest Franchise Show, is back and is scheduled on March 27 to 31 at the SMX Convention Center.

Franchising will continue to remain in high demand. From health and wellness to food business and home cleaning services, the industry doesn’t show signs of slowing down. The Philippine franchising industry maintains its growth trajectory with the continued interest among Filipinos to start a business via franchising. This was disclosed by the Philippine Franchise Association (PFA) as it stages the 27th edition of Franchise Asia Philippines, Asia’s biggest franchise event.

“With a high success rate, franchising proven itself to be a reliable model for embarking on a business even for newbie entrepreneurs,” said PFA President Richard Sanz. “A franchise with an excellent system in place can offer a ready market share and established brand. Complemented with consistent support from the original business owner, it helps decrease the risk for failure and will help propel a trade venture on its way to success,” he further explained.

But the problem with some businesses is that they lose momentum after a spectacular beginning. With proper knowledge, planning and attitude, creating a sustainable, booming business is attainable.

I learned that the key to business longevity, according to some franchisors, include focusing on the business, having a clear understanding of the market, capturing an existing but unfulfilled market niche, and increasing accessibility.

Mr. Sanz, who is also founder of Bibingkinitan, had claimed the empty space in the market for bite-size bibingka paired with barako coffee in 2006. The company made the delicacy usually on hand during the Christmas season available all year and rapidly expanded to over 200 stores.

What to expect at the Franchise Asia Philippines 2019:

• Franchise Asia Philippines 2019 will feature 70 subject matter experts who will present or facilitate in 6 plenary sessions, 14 breakout sessions and 30 round table discussions.
• Franchise Asia Philippines Expo 2019 will feature 700+ franchise and other business opportunities. The expo this year will showcase country pavilions from Indonesia, Japan, Korea, Malaysia and Singapore. 
• Food park featuring emerging food concepts
• Business matching opportunities with prospective partners and investors

•  A two-day international conference that will present global best practices and business solutions by renowned experts

Various approaches on how to keep a business beyond afloat and a host of related topics will be tackled in the upcoming Franchise Asia Philippines 2019. With the theme Growing Businesses, Building Legacies, this international conference aims to highlight the role of franchising in sustaining growth and longevity in the business setting.

The conference which features over 70 subject matter experts, is definitely not only for franchising. Rather, it is a capacity-building event for business owners and entrepreneurs as well. The conference is on March 27 to 28, 2019.

• A three-day international expo that is a one-stop shop of franchise and other investment opportunities from home-grown and foreign concepts

The 4-in-1 biggest franchise show in Asia will also feature a three-day international expo that is a one-stop shop of franchise and other investment opportunities from home-grown and foreign concepts from March 29 to 31. Its theme Be the Boss will emphasize the role of franchising in realizing the entrepreneurial dreams of many Filipinos.

• Educational seminars to help aspiring franchisees invest on the right franchise and potential franchisors transform their businesses into successful franchises

Opening the week-long activity is a two-day Certified Franchise Executive (CFE) Program to help professionalize the Philippine franchise sector and help sustain efforts in raising the global competitiveness of Philippine franchising.

• A two-day Certified Franchise Executive (CFE) Program to help professionalize the Philippine franchise sector and help sustain efforts in raising the global competitiveness of Philippine franchising.  This will be held on March 25 to 26 at the Asian Institute of Management at Makati City.

“We are also proud to note that our show has become bigger,” said Franchise Asia Philippines 2019 Overall Chair Sherill Quintana. “This is in response to the growing interest in franchising among Filipinos.”

Franchise Asia Philippines is annually staged by the Philippine Franchise Association (PFA), the country’s pioneer and largest franchise association with members ranging from micro to large, both homegrown and international businesses involved in food, retail, services and other types of businesses.

The Great Debate: To Mall or Not to Mall: Which is Better For My Business (A Panel of Experts)

• TO MALL Position: MR. STEVEN T. TAN COO SM SUPERMALLS  and MR. JOSE MAGSAYSAY, JR., CFE PRESIDENT & CEO POTATO CORNER INTERNATIONAL
• NOT TO MALL Position: MR. JANLO DELOS REYES Head of Research and Consultancy Philippines JONES LANG LASALLE, INC.  and MR. FRANCIS S. MEDINA, CFE Regional Operations Head for Visayas

From L-R: MR. CHRIS LIM, CFE Overall Chair, FAPHL2019 Director -ASEAN/Special Projects, Philippine Franchise Association (Francorp/ La-Z-Boy),
RICHARD V. SANZ, CFE President, Philippine Franchise Association (Bibingkinitan),
MS. SHERILL QUINTANA, CFE Overall Chair, FAPHL2019 PFA Director for MSME/HomegrownFranchises (Non-Food)(Oryspa),
DR. ALAN ESCALONA, CFE Chairman, Philippine Franchise Association (Fruit Magic/Pure Nectar),
 and MR. FEDERICO MORENO, CFE Marketing & Promotions Chair, FAPHL2019 Director –NCR, Philippine Franchise Association (XcessSalon)

Franchise Asia Philippines pushes for the continued development of the local franchising sector as a critical component for enterprise creation and job generation. It also seeks to promote a more globally-competitive industry, bringing local brands closer to the foreign market.

PFA is home to the country’s most trusted franchise brands, many of which have already gone international. The enduring vision is to position the Philippines as the “franchise hub of Asia.” Recently, it collaborated with other franchising associations and the Philippine Trade and Investment Centers for a franchise investment roadshow held in Dubai.

Franchise Asia Philippines is co-presented by Bank of the Philippine Islands (BPI) and PLDT Enterprise. For details about the event visit http://www.pfa.org.ph, http://www.franchiseasiaph.com or http://www.facebook.com/franchiseasiaph.

TIP: Register online to get a free pass and come early, if you want to visit the Expo. For inquiries, contact the PFA Secretariat at (632) 687-0365 to 67 or email pfa@pfa.org.ph.

So, if you are looking for  the right franchise opportunity, and ready to get serious about transforming your dream biz into a profitable business, this is the best event for you.

Oh, and to all the amazing women and mompreneurs out there, only you can make it possible! Let's celebrate all the amazing women leading by example to create a better world - with passion, wisdom, creativity, courage and generosity.

Happy International Women’s day!