9 Reasons To Look Forward to #EverydayIsPlayDayAtSM

Summer vacation is something my kids are always looking forward to. If there’s a perfect place to go, I think that would be at SM, because they're making all SM Supermalls a venue for everything play.


Kids who love combining play, fun and learning will surely get excited for #EverydayisPlayDayAtSM, which had a huge comeback as SM City North Edsa last April 13, 2018. It was a fun-filled afternoon at SM as they celebrated all play, all fun all day for kids and the whole family.


Below is a round up of events happening at SM supermalls, all of which are sure to make you look forward to summer even more than before.


 1. More than twenty global brands will be launching their latest toy collections in Sm City North Edsa. Likewise, more than 60 characters and brands such as Spongebob, Shimmer and Shine, Beyblade, Hasbro Gaming, and Shopkins, will tour all the 18 malls in a series of exciting shows and meet and greet sessions.


2. Partnership with Sony Playstation will bring more fun and exciting technology in our days of play

3. Partnership with Fujifilm Instax will capture the best and fun memories from kids to kids at hearts


 4. Experience fun and seamless shopping experiences beacause Pay Maya and Globe G-cash will offer 30% off rebates on their loyal customers who wants to avail their favorite toys through mobile payment.

5. Launch of new Shimmer and Shine toy collection at the Block Atrium at SM City North Edsa on May 5 – 6. This top rating Nickelodeon show is about a twin genies-in-training who grants wishes to their human  friend Leah. It highlights the importance of teamwork, resilience, and overcoming obstacles. This is a show that our little girls will surely wouldn’t want to miss.

6. 90’s kids will enjoy the huge comeback of Beyblade, on August 31 – September 2 at the Annex Activity Area at SM City North Edsa. It is known in Japan as Explosive Shoot Beyblade, a Japanese manga series, written and illustrated by Takao Aoki, to promote sales of this spinning tops called “Beyblades”.

7. Hasbro Gaming will have activation at Sm City Fairview, SM City Novaliches, Sm City San Jose Del Monte, SM City East Ortigas, SM City Bicutan, and SM City BF Paranaque from Arpil to October this year. Hasbro engages families and friends through toys and games. In this upcoming leg, we are set to create our very first life-sized versions of gaming toys including Monoply, Jenga, Pie Face, Connect and Twister.


8. Nutty Scientist will have roadshow all around SM Metro Manila malls. They create fun, spectacular, interactive activities and uses educational techniques in the form of shows or workshops for kids. Children will be active participants on the hands-on activities they offer tat will be led by professionals.

9. Also this year, with the help of SM Cares, Everyday Is Play day will be bringing up DSWD partner charities and oragnizations including SOS Children’s Village Philippines to our series of shows and events.

Watch out for more exciting toy launches and events this year. Everyday is Playday at SM Supermalls!