Transcendence: ASUS Unveils Its Newest Premium ZenBook line-up in a Collaboration with Renowned Designer Rajo Laurel

ASUS together with celebrated fashion design guru, Rajo Laurel, uplifts technological innovation to the next level with the all new premium ZenBook line-up.


Asus Philippine successfully unveiled the all new ZenBook 3 Deluxe during “Transcendence: Breaking Barriers, Beyond Limits,”. The brand also unveiled its newest product ambassador Isabelle Daza and paid homage to one of the country’s most prolific design icons, Mr. Fashion Laurel. 



To celebrate the launch of ASUS’ most premium laptop to date, the company collaborated with Rajo Laurel, one of the country’s most esteemed fashion designers in a versatile gender bender fashion show at the Shangri-La at the Fort. Laurel and ASUS share the same language when it comes to its respective creations—beauty, sophistication, elegance, and empowerment. It is the workmanship and artisan quality that makes ASUS and Laurel's pieces distinct and world-class.


In photo are (L-R) Mr. George Su, ASUS Philippines Systems Group Country Manager (3rd from left), Isabelle Daza, Rajo Laurel, Product Marketer for Consumer Notebooks Yukari Abe (1st from left), Product Manager for Consumer Notebooks Joey Nocom (3rd from right) , Intel Representative GP Padit (2nd from right)  and ASUS PR Head Anvey Factora (1st from right).


Committed to empowerment and innovation, the sensibilities of ASUS ZenBook and Rajo Laurel's works are always new, elegant, powerful, and meant to be admired as a masterpiece of its class.


Some of the Philippines’ most in demand models strut the runway during “Transcendence: Breaking Barriers, Beyond Limits”, the official product reveal of the new Asus ZenBook 3 Deluxe at the Shangri-la The Fort. The product reveal also paid homage to one of the country’s most iconic and most respected fashioner designers, Mr. Rajo Laurel.


 Popular actress, model and entrepreneur Isabelle Daza was revealed as the newest brand ambassador for the Asus ZenBook 3 Deluxe.


Mr. Joey Nocom, ASUS Philippines Product Manager for Consumer Notebooks Mr. Joey Nocom explained the five main features of the all new ZenBook 3 Deluxe.


ASUS Philippines Systems Group Country Manager shared the strong market presence of the brand and leads the official product reveal of the Asus ZenBook 3 Deluxe.



Now, let's take a closer look at the Asus ZenBook 3 Deluxe

ZenBook 3 Deluxe (UX490), a more powerful variety of the premium ZenBook 3, is the world’s most prestigious laptop. This sublime, all-aluminum laptop is only 12.9mm thin, weighs less than 1kg in a 13-inch-class chassis, and is gilded by a 14-inch ultra-narrow-bezel display—making it the perfect balance between productivity and portability.

Engraved in ZenBook 3 series’ DNA is unprecedented performance, whereas ZenBook 3 Deluxe transcends this characteristic with its latest 7th Generation Intel Core processor, up to 16GB of 2133MHz LPDDR3 RAM and an ultra-fast 1TB PCI Express® (PCIe®) SSD – one of the largest capacity SSDs available. Meanwhile, its expanded auxiliaries include two USB Type-C™ (USB-C™) ports that are Thunderbolt™ 3-enabled with support for 40Gbps data transfers, dual 4K UHD external displays and power delivery.

The ZenBook 3 Deluxe is a maestro’s masterpiece with its bewitching design that is sure to captivate anyone who sets its gaze on it. Its dual phase-anodized unibody is finished in two nature-inspired shades: Royal Blue and Quartz Grey. The laptop features the quintessential Zen-inspired spun-metal finish, etched with the signature ZenBook 3 series golden edge highlights and unique golden ASUS lid logo. Added to that is a heavenly quad-speaker Harman Kardon audio system and loudness-enhancing smart amplifier that delivers a sound like no other.



Guided by a design philosophy to Never Compromise, the ZenBook 3 Deluxe is masterpiece adorned with an unrivaled beauty where every angle, every detail, possesses a meticulous attention to detail. Its impeccable curves are carved from a single block of premium aerospace-grade aluminum alloy – 50% stronger than standard alloy – that undergoes a 40-step process to create the iconic ultra-fine-spun-metal finish with its argent and silky sheen. Afterwards, a complex two-phase anodizing process is then used to create the elegant golden diamond-cut edges and unique golden ASUS lid logo. The conclusion is but a masterpiece that deserves recognition for its balance of productivity and portability.


Transcended Performance

ASUS ZenBook 3 Deluxe builds on the unprecedented performance of the ZenBook 3, and perfects it even more by using only but the best in terms of components: 7th Generation Intel Core i7-7500U with 16GB of 2133MHz ultra-fast, power-saving LPDDR3 memory, and an up to 1TB PCIe® 3.0 x4 SSD that is three times (3X) faster than SATA SSDs.

In terms of unmatched expandability and velocious connections, the ZenBook 3 Deluxe is equipped with two USB-C ports with support for Thunderbolt™ 3, which enable up to 40Gbps data-transfer speeds — twice the bandwidth of Thunderbolt 2 and eight times (8X) faster than USB 3.0. The Thunderbolt 3-enabled USB-C ports also support power delivery and enhanced graphics options to improve productivity or gaming performance, with support for dual 4K UHD external displays. A special high-capacity 46Wh lithium-polymer battery, shaped to fit precisely into its incredibly thin profile, gives ZenBook 3 Deluxe up to 10 hours battery life for all-day mobility.

This performance feat in the ultra-thin ZenBook 3 Deluxe is made possible by the genius of the ASUS engineers who invented a brand-new cooling system using cutting-edge components including a miniature fan with a liquid-crystal-polymer fan impeller that is just 0.3mm thick, and a copper-alloy heat pipe with walls that are a mere 0.1mm thick. This innovative cooling system is just 3mm high, and the warm air from the interior is gently expelled via hidden vents in the hinge. The overall design allows for efficient and placid cooling — even under full loads.




The mesmerizing 14-inch Full HD (1920 x 1080) display on ASUS ZenBook 3 Deluxe has an ultra-narrow 7.46mm bezel that gives the ZenBook 3 Deluxe an impressive 77% screen-to-body ratio, lessening visual distractions for optimized productivity. Meanwhile, its wide-viewing-angle technology offers an undistorted color and contrast at viewing angles up to 178° making collaboration and screen sharing a walk in the park. But apart from its elegance, the display also packs loads of durability with its edge-to-edge layer of Corning® Gorilla® Glass 5.

By harnessing the power of exclusive ASUS display technologies, the ZenBook 3 Deluxe delivers a visual feast to any user with optimized hardware and software components combined to deliver the best possible imagery. The wide 100% sRGB color gamut and TV-grade 1000:1 contrast ratio ensure more-vivid, more-lifelike colors, and ASUS Splendid technology fine-tunes display parameters to ensure superb color accuracy while also providing automatic optimization for any kind of image. ASUS Tru2life Video is a remarkable real-time video enhancement technology that optimizes the appearance of every pixel in every video frame, delivering a 200% contrast improvement and pin-point sharpness.


To ornate ZenBook 3 Deluxe with incomparable audio capabilities, the ASUS Golden Ear team cooperated with audio specialists Harman Kardon to produce the next Generation of ASUS SonicMaster Premium audio technology. ZenBook 3 Deluxe has an array of four separate high-quality speakers designed to deliver true surround-sound that envelops the user with cinema-quality audio. A special four-channel smart amplifier ensures the maximum volume from the speakers with zero distortion, for powerful, clear immersive sound.



Designed with the needs and wants of mobile professionals in mind, the ZenBook 3 Deluxe features an edge-to-edge keyboard with full-size keys and an improved 1.2mm key travel for maximum typing comfort and accuracy. A colored backlight golden for the Royal Blue model gently illuminates the keys to ensure maximum productivity in any lighting condition.

The ultra-smooth glass-covered touchpad supports Windows Precision Touchpad (WPT) technology and incorporates palm-rejection technology, multi-touch gestures and handwriting support. The touchpad also features a fingerprint sensor conveniently located at the top right corner. This allows users to securely and rapidly unlock ZenBook 3 Deluxe with a single touch using Windows Hello, and it also supports secure authentication in compatible apps and programs.

With all said and done, the ZenBook 3 Deluxe outshines its predecessor and elevates itself to a class like no other, making it the world’s most prestigious laptop.

ASUS also announced the ZenBook UX430 and UX530 which are sophisticated, elegant and stylish thin-and-light laptops with large slim-bezel displays in an ultra-compact form factor. These thrilling models offer the productivity benefited from its larger displays without the usual size and bulk penalty.

They are also the thinnest-ever ZenBook models to feature high-performance discrete graphics.


ZenBook UX430 has a 14-in display in a compact travel-friendly body that is as small as many 13-in laptops. This remarkable achievement is made possible by the ultra-narrow 7.18mm bezel, giving an 80% screen-to-body ratio for maximized productivity and comfort. This compact display allows the chassis size to be minimized for optimum portability.


It also offers a stunning performance powered up to the latest 7th Generation Intel® Core™ i7 processor with up to 16GB of DDR4 RAM, up to 512GB of fast SSD storage, and NVIDIA® GeForce® 940MX discrete graphics. ZenBook UX430 is available in three gorgeous colors featuring our icon spun-metal finish, with selected colors additionally introducing a brand-new crystal-like coating created using an advanced nano-imprinting lithography (NIL) process.
ZenBook UX530 is designed for users needing a larger 15.6-inch slim-bezel display in a body much smaller than most laptops in its class. It offers the same powerful components, with the addition of ultra-high-performance NVIDIA GeForce GTX 950 discrete graphics. ZenBook UX530 is available in Quartz Grey which features the beautiful NIL coating.

Commenting on ASUS notebook’s overall performance, ASUS Philippines Systems Group Country Manager George Su said: “The Zenbook 3 Deluxe, Zenbook UX430 and UX530 are the newest addition to the premium Zenbook family – and I am incredibly proud of ASUS notebook’s market performance over the past few years in the Philippines.”

“Intel and ASUS have been working together for nearly three decades to deliver premium computing experiences. As the notebook segment continues to innovate globally and locally, we at ASUS are excited to collaborate more with our industry partners to create match-made-in-heaven devices that will push innovation forward for incredible new experiences.” Su concludes.

Tune into ASUS Philippines’ social media pages for more information on local pricing and availability. The Zenbook 3 Deluxe can be pre-ordered through this link: bit.ly/ZB3DeluxePreOrder


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Mall Location
ROG Concept Store
4th Floor, SM CyberZone, Megamall
ROG Concept Store
4th Floor, SM CyberZone, North Edsa
ROG Concept Store
2nd Floor, SM CyberZone, Mall of Asia
ASUS Concept Store
3rd Floor, SM Cyberzone, SM Fairview
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2nd Floor, SM Cyberzone, SM Bacolod
ASUS Concept Store
3rd Floor, SM Cyberzone, SM Lanang
ASUS Concept Store
3rd Floor, SM Cyberzone, SM IloIlo
ASUS Concept Store
3rd Floor, SM Festival Mall, Alabang
ASUS Concept Store
2nd Floor, SM CyberZone, Mall of Asia
ASUS Concept Store
2nd Floor, SM Cyberzone, SM Cabanatuan
ASUS Concept Store
3rd Floor, Ayala Centrio Mall, CDO
ASUS Concept Store
2nd Floor, SM Cyberzone, SM Cebu
ASUS Concept Store
4th Floor, SM CyberZone, Megamall
ASUS Concept Store
4th Floor, SM CyberZone, North Edsa
*AVAILABLE WITH 12MONTHS 0% INTEREST
PRODUCT SPECIFICATIONS

Zenbook UX490 Specifiations
ID Design
Grey & Metal / Blue Nil Glass
On board processor
Intel® Core™ i7-7500U Processor, 2.7GHz (4M Cache, up to 3.5GHz)
Operating System
Windows 10 Professional (64bit)
Office
Includes 1 month Trial for New Microsoft Office 365 Customers
Total System Memory
LPDDR3 16G
Storage
PCIEG3x4 512G M.2 SSD or 1TB M.2 SSD
Display
14.0'//LED Back-lit//Slim 300nits//FHD 1920x1080 16:9//Glare//NTSC:72%//WV//60Hz
External video display modes
HDM I2.0
IGPU
Intel® HD graphics 620
Video Camera
VGA web camera (Fixed type)
On board Wireless
802.11ac+Bluetooth 4.1 (Dual band) 2*2
USB Port
1x USB3.1 Type C (gen 1)
2x USB3.1-Type C(Gen1)
Interface
1x Headphone-out jack
1 x Thunderbolt
1x USB3.1-Type C(Gen1)
Audio
Sonic Master
Weight (Kg)
0.90 KG (Without Battery) 
 1.00 KG (with 4 cell battery)
Dimension (cm)
32.9(W) x 12.0(D) x 0.00 ~ 1.29 (H) cm
AC Adapter
65W AC Adapter
Output : 19V DC, 3.42A, 65W
Input : 100~240V AC, 50/60Hz universal
Battery
46WHrs, 2S2P, 4-cell Li-ion Polymer Battery Pack
Keyboard type
Illuminated Chiclet Keyboard
Software
ASUS Smart Gesture
ASUS Splendid
ASUS WebStorage Sync Agent
Security
TPM (Firmware TPM)
Supplied Accessories
Sleeve
ZENBOOK UX430
ID Design
Grey Metal / Rose Gold / Blue Glass
On board processor
Intel® Core™ i7-7500U Processor, 2.7GHz (4M Cache, up to 3.5GHz)
Operating System
Windows 10 (64bit)
Total System Memory
DDR4 8GB
Storage
SATA3 256G/512GB M.2 SSD
Display
14.0'//LED Back-lit//Ultra Slim 300nits//FHD 1920x1080 16:9//Anti-Glare//NTSC:72%//WV
External video display modes
HDMI 1.4
Discrete/Share
Share
IGPU
Graphics name defined by CPU
Video Camera
HD web camera
FingerPrint
YES
On board Wireless
802.11ac+Bluetooth 4.1 (Dual band) 2*2
Wireless(Module)
802.11ac+Bluetooth 4.1 (Dual band) 2*2
LAN
10/100/1000 Mbps
Card Reader
Sepc: SDMMC
USB Port
1x USB 2.0
1x USB 3.0
1x USB3.1 Type C (gen 1)
Interface
1x Headphone-out & Audio-in Combo Jack
1x micro HDMI
1x USB3.1-Type C(Gen1)
Audio
Built-in speaker
Built-in microphone
Audio by ICEpower®
Weight (Kg)
1.00 KG (Without Battery) 
 1.30 KG (with 3 cell battery)
Dimension (cm)
32.4(W) x 22.5(D) x 1.59 ~ 1.59 (H) cm
AC Adapter
45W AC Adapter: Output: 19V DC, 2.37A, 45W: Input: 100~240V AC
50/60Hz universal
Keyboard type
Illuminated Chiclet Keyboard
Software
ASUS Screen Saver
ASUS Smart Gesture
ASUS Splendid
Security
TPM (Firmware TPM)
HDD User Password Protection and Security
BIOS Booting User Password Protection
Supplied Accessories
Carry bag + USB3.0 to RJ45 cable + HDMI to VGA cable

ZENBOOK UX530
Top Case Color & Decoration
GREY-METAL with sand blast / Blue Glass
On board processor
Intel® Core™ i7-7500U Processor, 2.7GHz (4M Cache, up to 3.5GHz)
Operating System
Windows 10 (64bit)
On board memory
DDR4 16G
Storage
SATA3 512G M.2 SSD
Display
15.6'//LED Back-lit//Ultra Slim 300nits//FHD 1920x1080 16:9//Anti-Glare//NTSC:72%//WV
External video display modes
HDMI 1.4
Discrete/Share
Discrete
Video Graphics
NVIDIA® GeForce® GTX 950M ( N16P-GT)
IGPU
Graphics name defined by CPU
Video memory
GDDR5 2GB
Video Camera
HD web camera
FingerPrint
YES
Wireless(Module)
802.11ac+Bluetooth 4.1 (Dual band) 2*2
LAN
10/100/1000 Mbps
Card Reader
Spec: SD only
USB Port
2x USB 2.0
1x USB 3.0
1x USB3.1 Type C (gen 1)
Interface
1x Headphone-out & Audio-in Combo Jack
1x HDMI
1x USB3.1-Type C(Gen1)
Audio
Built-in speaker
Built-in microphone
Weight (Kg)
1.33 KG (Without Battery) 
 1.63 KG (with 3 cell battery)
Dimension (cm)
36.0(W) x 24.6(D) x 1.69 ~ 1.69 (H) cm
AC Adapter
90W AC Adapter
Output : 19V DC, 4.74A, 90W
Input : 100~240V AC, 50/60Hz universal
Battery
50WHrs, 3S1P, 3-cell Li-ion  Polymer Battery Pack
Keyboard type
Illuminated Chiclet Keyboard
Software
ASUS GiftBox
ASUS Smart Gesture
ASUS Splendid
ASUS WebStorage Sync Agent
McAfee Internet Security(Trial version)
USB Charger+
Security
TPM (Firmware TPM)
Supplied Accessories
Carry bag + USB3.0 to RJ45 cable + HDMI to VGA cable





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