Morellato Philippines Launches New Collection Drops for Fall/Winter 2014

With the phrase “More essential, more sensual,” Morellato brings gorgeous Drops watches for the Fall-Winter 2014 collection, not simply to tell the time but to be worn as a fashionable accessory.

I love the added line of fine invent-your-own-watches to the collection, having the emotional appeal that the best of Italy is always able to present.  The watch collection has recently made its sparkling debut, with modular or pre-composed bracelets. Indeed, the "best hours" of our lives can be remembered with the Morellato Drops watches.

Thanks to the exquisite details such as crystal inserts, in white or delicate nuances, on the bezel, or the Drops watches with a "gemstone case" (26 mm) that are equally elegant and refined,

What I love most about it is that you can customize your own watch and make it unique. The option of using the same Drops elements is innovative and unusual. The themes and colours of these elements recall emotions and feelings, and can be used for making both the jewellery and the bracelets of the new watches.

The charm costs Php 995 each, and they are interpreted in colours (lilac, amber, pink, pale blue, turquoise, black and rose gold), forms and designs that are always different, making for a true treasure chest of compact emotions; the extensive range of elements makes for an infinite number of possible combinations.

A triumph of creativity and imagination, thanks to the many new charms which can be used to make a personal piece of jewellery which is as unique and exclusive as every woman. There is also a large number of pre-composed jewellery items and watches, so priceless they enhance the beauty of those wearing them.

Photo credit: Rochelle Rivera of
From the delicate heart which opens up to reveal a precious crystal inside, to the sweet charms specifically designed with our trusted furry friends in mind, you'll surely love the Morellato drops, charms and bling blings, just like I do.

Morellato’s new DROPS watch will be the protagonist of a specific advertising campaign set to go out in the main women’s magazines and on TV. It will also be advertised using product placement activities.

The TV talent show XFactor, a runaway success amongst young people, has chosen Morellato’s DROPS to make the look of each competitor unique and special. Each of them will be able to have fun putting together their own pieces of jewellery and watches, so they can express their own personalities on the stage.

Location: 5th floor, East Wing, Shangri-la Mall, Ortigas Center, Mandaluyong, Philippines.  They will open new branches soon in SM Makati, SM Aura and Alabang Town Center.

Visit Morellato to check out the Fall-Winter 2014 Collection at the following branches:
  • Shangri-la Plaza Mall 5th Level, East Wing
  • SM The Block
  • SM Megamall Fashion Hall
  • Ayala Cebu
  • Abreeza Davao
  • SM Clark
  • Landmark Trinoma
  • Veranza Mall
  • SM Mall of Asia
Bring the jewel into daily life and make every single moment precious and timeless. Would you like to create your own jewel?

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  1. Super love the concept and the charms are so cute. I so want to buy the watch and personalize it with pink and blue charms. :)

  2. wow nice watch,, cute charming bracelets,, i want to have one hehe

  3. Nice design but poor quality and after sales service. Bought 2 bracelets and a necklace at their SM North branch. In less than two months several of the studs and jewels have fallen off. I went to their SM North branch and was told that the warranty is only good for 7 days.

    I brought


Any comments, my dear?