L’Oréal Professionnel Majirel, Unveils its Filipina Endorsers, Sarah Lahbati, Mikaela Martinez and Luanne Dy

Sometimes we just need a change of hair color. Do you want to go brighter, bolder? Lighter or darker? It’s really fun to play with hair color, but keep your skin tone in mind. What's chic for someone might look bizarre on you. Good thing L’Oreal’s No. 1 salon hair coloring brand, Majirel, has a wonderful knack for matching the right hair color with the right skin tone, without drying it out or damaging your hair.  It reveals the perfect hair color for mestiza, morena, and chinita Filipinas.

So whether you are a mestiza, morena, or chinita beauty, you can now have stronger and healthier hair with every change of color, thanks to Majirel!

In a press launch held last Thursday, the legendary hair color brand by L’Oréal Professionnel, Majirel, unveiled its first ever Filipina endorsers Mikaela Lagdameo Martinez, Sarah Lahbati, and Luanne Dy, who represent and inspire the mestiza, morena, and chinita Filipinas.

Demanding perfection in hair color since 1978, the brand of choice of millions of women from around the globe is taking the Philippines by storm this year with the celebration of Filipina beauty in every type. With 194 available shades to choose from and salon hair color without compromise, Majirel reveals the unique beauty in every Pinay with the highest quality of care and performance.

“At L’Oréal Professionnel, we live by the brand promise that every Filipina is worth the most glamorous beauty without the risks,” shared Anthony Wee, Group Product Manager of L’Oréal Philippines Professional Product Division. “They have evolved to be more prudent of their choices, much more modern in style, and there is no better time for Filipinas to embrace change and be fearless with a product they can unfailingly count on.”

“Majirel is infused with groundbreaking innovation and created with ultimate respect for the integrity of the hair. As one of the leading brands in the global market for the longest time, Majirel has taken permanent hair color to a greater level, providing the best conditioning, brilliant shine, optimum coverage, and better resistance to fading,” shared Anthony Wee, Group Product Manager of L’Oreal Professional Product Division. “Mistake-proof, reliable, and consistent in record – this makes this legendary beauty innovation one of the most reliable brands that Filipinas can absolutely trust and in turn, give them confidence with every change of color.”

Majirel is the only coloring option that does NOT ruin your hair. In fact, it's also a treatment for your crowning glory! The special event also allowed guests to walk through the rich history of Majirel and how it has come to be the legendary hair color brand it is today. The reveal of the Filipina endorsers culminated their journey, inspiring each and every guest to find the shade perfect for them. More than finding the perfect shade, they discovered the secret on how they can embrace every change without damaging their locks thanks to the two treatment innovations, Ionene-G and Incell, infused in the Majirel formula.

Best for Mestiza: Sarah Lahbati wears Majilift 12.11 & Majirel 5
My hair complements my skin tone and the coloring was done very well, it still looks natural but different in a good way. I am so happy with how my hair color turned out.” -Sarah Lahbati

Best for Chinita: Luanne Dy wears Majirel 6.35 & Majirel 4
In my line of work, my hair takes all the beating. Undergoing countless hair coloring sessions make the battering even worse. But with Majirel, the color stays longer without drying my hair, saving me from having the two-toned colored hair most of us get as our roots grow. From now on, I trust only Majirel.” - Luanne Dy

Best for Morena: Mikaela Lagdameo Martinez wears Majirel 6.45 & Majirel 3
"Usually after coloring my hair, it gets really dry and coarse. This time, it's like I got a hair treatment plus color in one! No damaging effects at all.” -Mikaela Martinez

Majirel’s legendary story indeed continues in the Philippines with this celebration of Filipina beauty. With the unmatched reliability of Majirel and its commitment to empower Filipinas to embrace and celebrate change, one can never go wrong by trusting and choosing only Majirel, L’Oreal’s No. 1 salon hair color brand.

Watch L'Oreal Majirel Philippines' TV Commercial;

TIP:  Getting the right shade of your hair color will complement your skin tone. Ask the experts for advice on choosing the best shade and style for you. Visit your favorite salon and ask your hairdresser for Majirel by L’Oréal Professionnel.  For more deets about L’Oréal Professionnel, visit www.facebook.com/LOrealProfessionnel.PH.


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